Director of Brand Marketing
Because Market
Director, Brand Marketing
Work Schedule: Full-Time
Exemption Status: Exempt
Department: Brand Marketing
Reporting to: VP, Brand Marketing
Location: Remote
About Us
At Because, our mission is to empower older adults to lead independent and fulfilling lives. We started in 2017 with a simple goal – to make it easier for older adults and their families to access the products they need. Today, we are on our way to becoming the #1 trusted brand for older adults – a fast-growing and often overlooked user segment.
Our commitment to excellence has earned us recognition as an Inc. Best in Business 2022 honoree, and our products have been featured in Forbes, CBS, and Fast Company. We’re also proud to be a Certified Great Place to Work, reflecting our dedication not only to our customers but also to our team.
Since our founding, we have helped over 500,000 customers get the products they need to live at their best. Because products can be found online at BecauseMarket.com, on Amazon, and now in-store at CVS and Walmart.
We’ve raised over $70M in funding from top VC firms, including Index Ventures and Khosla Ventures, and we are grateful for the support from our customers, partners, and investors.
Learn more about us at https://becausemarket.com/pages/careers.
Position Summary
Because is seeking a Brand Marketing Director to help build the #1 trusted brand of older adults. The role is ideal for a marketer who excels at connecting insights to action, leading cross-functional initiatives that drive growth across DTC, Amazon, and retail channels. The Brand Marketing Director will own key initiatives across product and assortment strategy, pricing, new product development, communications planning, and retail shopper marketing. This role requires a sharp analytical mindset, a strong creative sensibility, and a deep understanding of how to bring products to market in a way that’s aligned with the brand, business, and customer needs.
If you’re excited to shape the future of a category-defining brand—and elevate how millions of people experience aging—you’ll thrive here. This role reports to the VP of Brand Marketing and will work closely with leaders across Growth, Product, Retention, and Operations.
Position Responsibilities
Product & Assortment Strategy:
- Lead assortment & pricing strategy across DTC, Amazon, and retail channels, ensuring alignment with brand positioning and business goals
- Conduct channel-specific business analysis to identify opportunities and optimize performance across products and promotions
- Lead new product development, from insights to go-to-market planning and positioning.
Content & Communication:
- Develop communication briefs for creative development across ads, in-box collateral, packaging, and more, aligned with our brand tone, look, and feel, and key value propositions
- Manage content partnerships and strategic collaborations that align with brand values and drive awareness and acquisition
Retail Marketing:
- Analyze retail performance data (e.g., Circana, Nielsen) to uncover insights that inform marketing and trade strategy, and retail expansion strategies
- Develop and execute retail (shopper) marketing plans, including consumer and trade promotions, ensuring alignment with buyer priorities and retail calendars.
Cross-Functional Collaboration & Leadership:
- Work closely with the creative team to ensure execution of compelling, on-brand assets across paid, owned, and earned channels
- Serve as a strategic partner to the Growth, Product, and Marketplace teams to align on business goals and KPIs
- Mentor and support team members while leading cross-functional workstreams and external partners
Position Qualifications
- 8–10+ years of experience in brand, product, or integrated marketing roles, with a proven track record of success in CPG and ecommerce environments.
- Deep understanding of how to build and execute go-to-market strategies across retail and ecommerce channels, including pricing, product launches, and promotions.
- Demonstrated ability to lead cross-functional marketing initiatives from insight to execution, partnering closely with teams like Growth, Product, Creative, and Operations.
- Strong analytical skills with fluency in performance data and business analysis tools (e.g., Nielsen, Circana), and the ability to translate insights into actionable strategies.
- Experience developing and executing communications plans and creative briefs for multi-channel campaigns across paid, owned, and earned media.
- Skilled at balancing strategic thinking with hands-on execution, with sharp attention to detail and a bias for action.
- Strong leadership and collaboration skills, including experience managing cross-functional workstreams, external partners, and mentoring team members.
- Exceptional written and verbal communication skills, with the ability to influence and inspire across levels.
- Passion for building meaningful, purpose-driven brands that positively impact people’s lives—especially older adults.
Benefits
- Comprehensive healthcare, including medical, dental, and vision
- 401K with a 4% match
- Flexible PTO
- Remote-first company
- Company-paid life insurance
- Paid parental leave
- Annual company-wide gathering to see your colleagues in person!
The reasonably expected pay for this position is $140,000 - $170,000 for the level scoped. Your pay will depend on several factors, including your experience, qualifications, education, location, and skills. A higher or lower pay range may apply if you are considered for a different level. This position is also eligible for stock options and a competitive benefits package.
Because is an Equal Employment Opportunity Employer. We do not discriminate based on race, religion, gender, gender identity, sexual orientation, age, national origin, citizenship status, veteran or military status, disability, or any other characteristic prohibited by federal, state, and/or local laws.