People Matter
Because Market
Because Market


Redwood City, CA, USA

Because is a high growth, direct-to-consumer company focused on personal care needs for older adults. We started in 2017 with a simple idea - to make it easier for our families to get the products they needed. Today, we are on our way to becoming the #1 trusted brand for older adults, with the goal of helping millions lead vibrant, independent lives. We’ve raised over $50M in funding from top VC firms including Index Ventures and Khosla Ventures, and are grateful for the support for our customers, partners and investors.

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