People Matter

Marketing Operations Senior Associate

Zocdoc

Zocdoc

Marketing & Communications, Operations
Pune, Maharashtra, India
Posted on Tuesday, June 25, 2024

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact on Our Mission:

You’ll play a critical role in helping to grow our Provider CRM organization. Your work will play an integral part in driving provider engagement and retention via thoughtful, tailored experiences by leading execution and reporting across email marketing campaigns.

You’ll enjoy this role if you are…

  • A confident and adaptive learner
  • Energized by working on projects that are in development, presenting new angles that require fresh approaches
  • Meticulous (great attention to detail!) in planning and executing projects across multiple departments
  • A good communicator and multitasker
  • Someone who values the sweet spot between structure, independence, and improvisation

Your Day to Day Is…

  • Building email marketing campaigns end-to-end including ad hoc sends and sophisticated nurture or drip campaigns
  • Reviewing all campaigns and ensuring all communications are 100% accurate
  • Coding new HTML emails from design files
  • Creating and managing email campaigns that utilize customer data to create personalized customer journeys using Adobe Marketo
  • Building reports/performing analysis
  • Advising on email production best practices including the execution of tests
  • Participating in meetings with project stakeholders
  • Executing ad hoc and short-term project initiatives

You’d be Successful in This Role if You Have…

  • A Bachelor’s degree with a minimum of 60% in 10th/12th/ graduation
  • 2-4 years of experience in marketing operations or email marketing
  • Understanding of email marketing principles and best practices to ensure email messages are properly constructed to meet industry standards
  • Strong project management skills
  • Excellent verbal and written communication skills
  • Data-orientation: Understanding which data is relevant, asking the right questions, and data literacy
  • Advanced proficiency in MS Excel/Google Sheets
  • Independent problem-solving capabilities
  • Strong analytical reasoning skills, attention to detail, sharp focus, and the ability to think deeply
  • Marketo experience preferred
  • HTML experience preferred
  • Salesforce experience preferred

Benefits:

  • An incredible team of smart and supportive people
  • A competitive compensation package, including attractive medical insurance
  • Amazing perks – think catered lunch every day, Ping Pong, etc.
  • Daycare/creche facility for kids
  • Corporate wellness programs with Headspace.
  • Cellphone and wifi reimbursement
  • Competitive parental leave
  • Sabbatical leave(over 5 years)
  • Annual sponsored health check-ups
  • Zocdoc is certified as a great place to work 2023-2024

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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