Sr Growth Product Marketing Manager
Marketing & Communications, Product, Sales & Business Development
Redmond, WA, USA
We are seeking a Sr Growth Product Marketing Manager to help drive discoverability and adoption of Copilot in the Microsoft 365 apps including Word, Excel, PowerPoint, Outlook, and OneDrive. In this role, you will shape how customers discover, understand, and build habits around AI-powered experiences by partnering across marketing, product, and engineering teams. You will define and optimize the end-to-end customer journey across in-product promotions and out-of-product touchpoints to help customers realize value from Copilot more quickly.
Responsibilities
Customer journeys:
- Map current customer journeys develop a north-star journey framework to drive discoverability and adoption of Copilot across in-product and out-of-product touchpoints.
Content strategy:
- Partner with product marketers to define the right content strategy across formats and surfaces, including value-driven and scenario-based content, tips, and deeper learning experiences.
- Build a test-and-learn plan to determine what drives customer understanding and adoption, and iterate based on performance data and feedback.
Product-led growth:
- Partner with product teams to create scalable discovery and education experiences within the product, including first-run experiences, interactive onboarding, tooltips, and other structured learning moments.
Optimization and analysis:
- Define hypotheses and success metrics, prioritize opportunities across surfaces, and partner with engineering and channel marketing teams to launch, measure, and refine content, formats, and placements.
Customer experience infrastructure:
- Build scalable systems that connect customers directly to relevant product experiences and Copilot prompts, helping shorten time to value.
- Explore new ways to deliver more contextual and relevant guidance throughout the customer journey.
- Monitor, analyze, and report on KPIs to measure success and inform future strategy.
Qualifications
Required Qualifications
- Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
- 4+ years of marketing and/or product management experience.
- Experience defining and executing marketing programs and campaigns, specifically product-led growth.
- Proven track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.
- Demonstrated partnership with engineering teams to deliver product value.
- Strong understanding of AI technologies and enthusiasm for driving AI adoption in consumer products.
- Background in consumer freemium software or services
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.