Senior Product Manager, Growth Modalities
World
Location
San Francisco
Employment Type
Full time
Location Type
On-site
Department
World App
About the Company:
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About the Team
People spend fifteen seconds with an Orb, but a lifetime with the World App. As such, the App team plays a critical role in fulfilling our mission. Using the App, people can join the World network, participate in decentralized finance in a friendly and self-custodial manner, and use their World ID to unlock services across the ecosystem. The Growth team is responsible for driving World’s biggest priority across the entirety of the business: reaching critical scale.
About the Opportunity:
As a Senior Product Manager, Growth Modalities at Tools for Humanity, you will shape how millions of people around the world experience the core of World: Orb verification. From discovering an Orb nearby to booking an appointment, showing up, and completing verification, you’ll own the end-to-end journey that brings new users into the World ecosystem.
Own the end-to-end Orb verification journey, from discovery, booking to in-person verification, guiding the user through the verification process and explaining newfound World ID benefits.
Design and scale multiple verification modalities, included guided operator-led, self-serve, Orb-on-demand experiences, and decentralized operations.
Collaborate cross-functionally with product, engineering, hardware, marketing, and operations teams to make verification seamless, efficient, and globally scalable.
Drive growth and accessibility, ensuring more people around the world can easily find and complete their Orb verification.
Lead service design improvements, optimizing both the digital and real-world touchpoints of the user experience.
Partner with hardware teams to align product strategy with physical deployment and performance of Orbs in the field.
Use data, research, and experimentation to identify friction points, validate new verification models, and improve conversion rates.
Champion localization and regional adaptation, ensuring that verification processes are culturally relevant and operationally viable in diverse markets.
Collaborate closely with operators and field partners, incorporating real-world feedback into product and process improvements.
Travel internationally to key markets to observe, test, and refine verification experiences alongside users and teams in the field.
Influence cross-functional stakeholders, driving alignment and execution on global growth and service design priorities.
About You:
You have 8+ years of experience as a Product Manager, with a strong background in growth, service design, or operationally complex products.
You’ve worked in international markets and understand the importance of localization, cultural nuance, and regional adaptability in global products.
You have experience with products that interact with hardware or have physical components, ideally in logistics, retail, IoT, or mobility contexts.
You’re passionate about building intuitive, high-quality experiences that make complex real-world processes simple and delightful.
You’re data-driven and experimentation-minded, able to use insights and research to improve conversion, efficiency, and user satisfaction.
You thrive in cross-functional environments, collaborating across product, engineering, hardware, marketing, and operations teams to deliver impact.
You’re excited to travel around the world working in the field—observing users, engaging with operators, and learning directly from real-world environments.
-
You’re motivated by global scale and human impact, eager to help expand access to World’s verification experience across the world.
Pay transparency statement (for CA and NY based roles): The reasonably estimated salary for this role at TFH ranges from $220,000 - $280,000, plus a competitive long term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR