In 2017, over half the population in Sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across six countries and are growing fast.

Our goal is to make Africa the first cashless continent and that's where you come in.....

How you'll help us achieve it

We have over 4 million active users across Senegal and Cote d’Ivoire and are rapidly scaling. We are looking for an energetic and creative Marketing Manager who can run our day-to-day marketing activities as we grow our user base and build our brand in Burkina Faso.

In this role you will:

Coordinate day-to-day ATL and BTL marketing activities in Burkina Faso with a focus on online
Plan and implement relevant lead generation and awareness strategies through PR, mass media, and digital channels
Understand Wave’s product and values and translate them across all of our marketing channels, from messaging to branding
Support operational teams (sales, distribution network, business development...) and help them reach their business objectives
Report progress and effectiveness of actions planned

Key Details:

Location: Ouagadougou
Travel: Frequent travel within the country is required
Work authorization in Burkina is required
Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
We offer generous health insurance for yourself and your dependents.
We support working parents - we offer parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
We help you live your fullest life now! We subsidize gym memberships and fitness classes.
Airtime reimbursement.
Free food and a beautiful office space.

Requirements:

Language: Fluent in French and Moore, excellent English
Strong, written and verbal skills
Good organizational skills, able to work independently
Previous Experience:
Experience in coordinating marketing activities at a rapidly scaling organization
At least 7 years in managing marketing strategies at a multi-national or start-up company
Experience in developing content for online channels (social media, google ads) to drive result

You might be a good fit if you:

Have led B2C marketing strategies at a fast-growth organization
Have a proven record in the deployment of successful user acquisition/retention/conversion strategies
Are data-oriented
Are creative with strategic vision and great attention to detail
Are intellectually curious and creative in the way you go about tackling problems
Demonstrate tenacity and a willingness to go the distance to get something done
Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination
Have an extended network of quality vendors, suppliers, content creators, and entertainers in Ouagadougou
Are a creative with a strong interest and curiosity in content creation

Our team

We have a rapidly growing in-country team in Senegal, Côte D'Ivoire, Mali, Burkina Faso, Gambia, and Uganda, plus remote team members spread across the world.
We're deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
We foster autonomy for our employees. You'll own your projects at every stage, from understanding the problem to monitoring your solution in production.
We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
In 2022, we were on Y Combinator's top 50 companies by revenue.

How to apply

Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.

We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.

Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply now

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