Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!

Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.

The Head of Programmatic & AdTech will play a key role driving Wattpad’s advertising landscape for both direct and programmatic advertising business. Using your deep experience and subject matter expertise in publisher monetization and ad tech, you will design and implement strategies that align with Wattpad’s company goals to drive, grow and deliver advertising revenue globally. You are not just managing a stack; you are rebuilding fragmented architecture into a best-in-class foundation that scales. Reporting to leadership, you will lead the transformation of our ad tech into a high-performance revenue engine.

What You’ll Do:

Drive Wattpad’s ad tech investment decisions and strategy to maximize revenue from our global users.

Work with product to transform our ad stack to meet or exceed industry standards

Heavily influence the evolution and delivery of the product roadmap to enable our programmatic and sales teams to meet or exceed their revenue targets

Grow Wattpad’s advertising revenue across all platforms in collaboration with leaders across Wattpad’s Programmatic Business Operations, Direct Sales, Product and Engineering teams:

Continuously evaluate current ad tech partners and programmatic stack (i.e. MAX Nimbus, Magnite, AppLovin etc.) and drive investments to evolve our programmatic offering

Lead efforts to identify and onboard new revenue partners (including contract negotiations/legal review, financial and operational processes, in conjunction with our legal and finance resources)

Actively explore new advertising revenue opportunities across Wattpad

Lead operational functions of Wattpad’s programmatic advertising business:

Manage Programmatic & Ad Operations team (including traffickers and analysts)

Ensure adherence to global compliance as it relates to advertising

Direct the team in how to optimize Wattpad’s programmatic stack and set-up, and manage SSP and programmatic partnerships

Lead inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel management strategy

Forecast and manage display ad inventory

Report to leadership on performance and optimizations

Manage SSP and Programmatic Partnerships:

Act as the escalation point for the team in troubleshooting between support teams, technology, and partners.

Assist when needed in all aspects of invoicing and billing of strategic partnership advertisers including payment disputes, credit adjustments, and collections.

Required Qualifications:

Deep experience on the publisher-side of programmatic and direct advertising in a content industry

Experience working with online ad serving, SSPs and programmatic systems

Experience creating and executing on advertising monetization strategies

Experience managing cross-functional teams

Strong analytical and quantitative skill with the ability to interpret data analysis and modeling results into actionable recommendations

Strong understanding of the programmatic landscape and current industry trends, challenges in the marketplace, and understanding of the competition.

Deep connections in the AdOps landscape (ex. IAB, TTD, Unity, Magnite etc)

Excellent communication and interpersonal skills, with ability to lead conversations with existing and potential partners

Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines is vital

Salary Range and Description

$160,000 - $190,000 / annually

Please note, the above range is listed in CAD. This position qualifies for the full suite of benefits.

What we offer (For Full-Time Only):

* Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals

* Top industry health benefits, including vision and dental

Your own health/wellness account to spend each year

* RRSP Contributions (Canada), 401K Contributions (USA)

* Generous vacation and Maternity/Parental leave top-up program

* Corporate discount for gym memberships for you and your family

* Work from almost anywhere in the world for part of the year

* Winter break shutdown and a whole lot more!

Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.

About Wattpad

Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.

What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.

What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.

How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.

Unlock the best of both worlds with a role that keeps you connected! We're looking for passionate individuals in the Greater Toronto Area to join our team who can work from our vibrant downtown Toronto office. Wattpad has a hybrid work model, where employees enjoy the flexibility to connect with colleagues and collaborate on exciting projects in person, as well as the time and space to for productive work from home. This is your opportunity to be a part of our thriving workplace culture.

Wattpad encourages candidates to apply as long as they are authorized to work in Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.

Culture and Diversity

Wattpad is an equal opportunity employer. We do not discriminate. Period.

Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.

Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.

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