People Matter

[Wattpad] Ad Operations Coordinator



Toronto, ON, Canada
Posted on Friday, March 29, 2024
Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else. Our brand banner includes: Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. We’re proudly based in Toronto, but our reach is global. Come build the future of entertainment and storytelling, and write your next chapter with us!
Working closely with the Direct Ad team and Ad Operations, the Ad Operations Coordinator will play a key role in supporting and operationalizing Wattpad WEBTOON Brand Partnerships advertising revenue.

What you'll be doing:

  • Support the management of campaign set up and ad trafficking process for Display, Video and Native Ad Campaigns using our ad servers
  • Support the management and optimization of digital ad campaigns to ensure they deliver against defined targets
  • Monitor and communicate campaign performance to key stakeholders by putting together active campaign reports
  • Support the Media Planning Specialist with building media plans that meet client KPIs and budget
  • Facilitate basic troubleshooting between support teams, technology and partners including testing tags and monitoring discrepancies as needed
  • Help in researching industry trends and technologies to provide assistance to the broader ad product team
  • Support the broader Wattpad WEBTOON Brand Partnerships team with administrative needs such as data entry, data pulling, maintenance of shared documents and materials

What we're looking for:

  • Bachelor’s Degree or diploma in Advertising, Marketing, Statistics, Economics, Math, or other related discipline
  • Passionate about advertising and technology
  • Strong analytical and quantitative skills with the ability to interpret data analysis and modeling results into actionable recommendations
  • Proficiency with Microsoft Excel
  • Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines
  • Willingness to learn and grow within the digital advertising space

Bonus points for:

  • Experience with campaign optimization, media analytics and digital advertising metrics is an asset
  • Knowledge and understanding of ad operations or media planning is an asset
  • Familiarity with Salesforce, Looker an asset
  • Fan of webcomics, webnovels and pop culture

What we offer:

  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • RRSP Contributions (Canada), 401K Contributions (USA)
  • Generous vacation and Parental Leave Top-up
  • Corporate discount for gym memberships for you and your family
  • Winter break shutdown and a whole lot more!
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Hangouts and Zoom.
About Wattpad
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.