PR Manager
Volterra
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
F5 is seeking a motivated and creative PR Manager to join its dynamic communications team. This role is perfect for a professional with a passion for storytelling, an interest in cybersecurity, and a knack for building relationships with media and influencers to elevate F5’s brand and thought leadership efforts.
As a PR Manager, you will play a key role in developing and executing compelling stories that build customer trust, support F5's go-to-market initiatives and position the organization as a leader in application delivery and security. This hands-on role requires a collaborative mindset as you'll partner with teams across the company to translate technical achievements into relevant and engaging narratives. Additionally, you'll build and maintain strong relationships with global and cybersecurity-focused media outlets.
You will support PR strategies for global initiatives, ensuring alignment across regions like EMEA, APCJ, and LATAM while tailoring messaging to target audiences. If you're looking for a collaborative role that blends creativity, strategy, and storytelling, we want to hear from you.
Primary Responsibilities
Develop and execute PR and media relations strategies to drive brand awareness and position F5 as a trusted leader in cybersecurity and enterprise technology.
Cultivate strong relationships with journalists and influencers, with a focus on business, technology, AI, and cybersecurity media outlets.
Build and manage relationships with media and influencers by pitching ideas and securing placement in top-tier and trade publications, with an emphasis on AI and cybersecurity storytelling.
Collaborate with subject matter experts from multiple teams (product management, marketing, sales, threat research, etc.) to identify storytelling opportunities related to F5’s AI and cybersecurity vision and solutions.
Generate press materials—including press releases, blogs, media pitches, and messaging documents—that resonate with audiences and align with F5’s key messaging.
Support product launches, partnership announcements, and corporate initiatives by building PR campaigns aimed at securing earned media coverage.
Play a key role in F5’s cybersecurity storytelling efforts, ensuring consistency across media and owned platforms.
Support thought leadership efforts by coordinating with executives and internal teams to create compelling content with strong narratives.
Assist with media interviews and press tours; support media training and briefing materials to F5 executives and spokespeople.
Partner with the social media team to amplify PR campaigns and earned media wins.
Support industry award submissions and speaking engagements to raise the profile of F5 leaders and experts.
Measure PR performance and report campaign outcomes to key stakeholders.
Knowledge, Skills, and Abilities
Passion for storytelling with excellent written and oral communication skills.
Some familiarity and enthusiasm for enterprise AI and the cybersecurity space is preferred; ability to quickly learn industry trends and topics is required.
Strong ability to convey technical and complex ideas in ways that are accessible to both technical and non-technical audiences.
Confidence and skill in building relationships with journalists, analysts, and influencers across a variety of media channels, including those focused on cybersecurity and enterprise technology.
Creative mindset balanced with the ability to strategically develop PR plans that align with business goals.
Strong organizational skills, attention to detail, and the ability to manage multiple projects efficiently.
A collaborative team player with a global perspective and sensitivity to diverse cultures and business practices.
Ability to quickly adapt to changing priorities and deadlines while maintaining a positive and professional approach.
Familiarity with social media platforms and their role in driving amplification of PR efforts.
Baseline analytics skills to measure PR outcomes and refine strategies as needed.
Experience with managing PR initiatives or campaigns at a regional or global level is a strong plus.
Qualifications
Bachelor’s degree in Communications, Marketing, Journalism, English, Public Relations, or a related field.
Minimum of 4–5 years of PR or communications experience; preferably with a background in enterprise technology, AI, or cybersecurity.
Demonstrated ability to execute earned media campaigns and secure coverage across a variety of media outlets.
Previous experience writing press materials, blogs, or other communications content.
Understanding of (or interest in learning about) cybersecurity topics, trends, and audiences.
Physical Demands and Work Environment
Duties are performed in a normal office environment while sitting at a desk or computer table. Tasks require the ability to use a computer, communicate over the phone, and read printed material.
Flexibility required for occasional on-call duties or work outside normal hours (evenings/weekends).
Travel required approximately 10% of the time via automobile or airplane.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $89,600.00 - $134,400.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.