Sr Director, Global Events & Customer Marketing
Volterra
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
F5 is seeking a transformational Customer Experience Marketing leader to oversee our global events, advocacy and executive engagement programs. The Senior Director, Global Customer Experience Marketing is a pivotal role within the Revenue Marketing organisation, reporting directly to the VP of Revenue Marketing. This role will oversee how customers interact with the business, and transform these interactions into tangible, measurable contributions to the company’s growth and long-term success. Rather than treating customer experience as a simple extension of brand or event support, this position makes it a true driver of revenue - one that is accountable for pipeline creation, accelerating deals, expanding existing relationships, and retaining valuable clients.
Key Responsibilities:
This leader works closely with Sales, Product, and senior leadership, and partners across Revenue and Corporate Marketing — including Field and Regional Marketing, Product Marketing, Demand Generation, Marketing Operations & Analytics, and Partner/Ecosystem Marketing - to evolve the customer experience from isolated, event‑led activities into a cohesive, scalable growth engine. The goal is to design and deliver high‑impact experiences that support key go‑to‑market priorities, accelerate pipeline, and strengthen relationships with executives across global markets.
A key part of this transformation involves shifting the focus from simply hosting flagship events to creating strategic experiences that fuel pipeline growth and drive account expansion. Success will be measured not just by attendance alone, but by how effectively these experiences contribute to strategic sales objectives and account strategies.
Likewise, this leader will reimagine executive briefings as scalable programmes that go beyond one-off meetings, becoming repeatable engagements closely aligned with active deals, renewals, and strategic accounts, while equipping Sales and executive teams with robust playbooks and narratives to ensure that every interaction delivers meaningful outcomes.
Beyond these initiatives, the Senior Director is responsible for evolving F5’s global advocacy engine, ensuring that customer proof points and success stories are operationalised across field marketing, sales, and broader campaigns. This approach supports priority industries and key F5 go-to-market motions, such as AI, SaaS, Tech Refresh, and ADSP, and is carefully mapped to the various stages of the sales cycle.
The role also involves participating in quarterly planning sessions within Revenue Marketing, aligning all customer experience programmes with overarching go-to-market priorities, sales capacity plans, and any gaps in pipeline coverage. Success is measured using rigorous metrics that reflect the impact on revenue, including pipeline influenced by customer experience programmes, deal acceleration, expansion and retention rates, and the quality and depth of executive engagement. Secondary metrics like customer advocacy activation, experience satisfaction (NPS), and sales team adoption further reinforce the strategic importance of customer experience, distinguishing it from traditional event management.
Finally, the Senior Director leads the evolution of a global customer experience team, guiding them from an execution-focused mindset to one that is truly strategic and revenue-oriented. This includes building centres of excellence for flagship events, executive briefings, and advocacy and community initiatives.
Qualifications & Background:
The ideal leader for this role is someone who thrives in complex, global environments, is comfortable challenging legacy thinking about events and experiences, and possesses a strong executive presence with the credibility needed to engage and influence colleagues across Sales, Product, and Finance.
Demonstrated ability to lead a customer experience marketing teams – strategy balanced with tactical execution is critical here.
Extensive experience in global experiential marketing, including developing and executing large-scale sponsored and hosted events that deliver meaningful engagements with measurable business results.
Strong leadership skills and executive presence with a proven ability to act as a role model across functions. Experience managing multiple stakeholders and senior executives, both internally and externally, to develop and execute marketing programs.
Experience serving on a cross functional leadership team, representing one or more functions while also engaging as a leader in the wholistic management and development of a broader organization comprised of multiple functions.
Strong communication, writing, and storytelling skills with the ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, and human-first tone.
Strong affinity for working in deep collaboration with customers to understand their unique challenges and goals, and to partner closely to make them successful.
Ability to quickly learn and navigate internal teams to find efficient and effective solutions cross-functionally.
Data-driven and results-oriented to dramatically grow business results.
Strong project management and organizational skills with an ability to create, execute, and adjust plans as needed.
Innovative – is creative and enjoys generating new ideas to push the bounds of marketing.
15+ years of experience in Marketing, with at least 5 years’ experience in a Customer Experience Marketing role, and at least 5 years management experience, with ability to lead through influence and build followership within teams and stakeholders. Experience in Enterprise application security and SaaS or related industries is a plus.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $236,000.00 - $354,000.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.