People Matter

Reginal Marketing Manager



Marketing & Communications
Tokyo, Japan
Posted on Friday, June 28, 2024

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Role Overview:

Responsible for region’s marketing strategy and execution​ to maximize marketing​ impact for district sales and ​deliver an exceptional​ F5 experience to our all customers​ in the region. Deliver joint programs to engage customers in partnership with sellers.

The Regional Marketing Manager will coordinate global, regional sales and channel resources to drive integrated programs/campaigns; collaborate on individual marketing plans; facilitate solution GTM at local levels; support cross-functional readiness and training initiatives delivered to the region; feedback requirements, suggestions, desires to APCJ/WW marketing teams; manage regional marketing budget; ensure end-to-end visibility of local program results; and ensure results metrics are tied to investment.

The Regional Marketing Manager will create regional marketing plans in collaboration with APCJ marketing regional sales management, coordinates regional marketing plans with channel account managers, and align resources and budgets to ensure success of regional marketing programs.

What you will do:

  • Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
  • Responsible for Account selection and design account plays (business imperatives/initiatives)
  • Develop customer-facing marketing, execute sales & marketing campaigns and manage digital campaigns/programs
  • Close liaison with local finance organization to ensure compliance to fiscal and legal requirements

Account and Demand Marketing

  • Develop customer-facing marketing, execute sales & marketing campaigns and manage digital campaigns/programs
  • Work closely with Account Team to project manage deliverables and timeline that aligns with marketing goals and objectives with a specific focus on Account Based Marketing (ABM) program.
  • Design, deliver and manage local promotions, events and sourcing of local vendors where necessary, etc.
  • Own the strategy for executing F5 signature events in the territory working with the theatre marketing and sales stakeholders.
  • Execute local components of geographic and corporate marketing campaigns including event activity digital campaigns, channel marketing, tradeshows, etcthat
  • Manage local marketing efforts and events to achieve maximum attendance, publicity and regional growth
  • Drive the lead management process across the region
  • Establish cadence and structure for partner marketing plans for existing Unity partners
  • Establish clear understanding and mapping of distribution and reseller in the marketing eco-system as well drive partner marketing plans working with the PAMs to optmise the MDF
  • Support marketing with emerging partner ecosystem like AWS, Azure and other cloud enabling partners as well as security partners
  • Drive marketing campaigns to support lead generation for the territory business
  • Drive triple play demand programs with Alliance Partners in the Cloud and Security space

Marketing Operations

  • Full budgetary control and reporting of quarterly regional funds as allocated by Marketing
  • Manage and ensure timely and comprehensive marketing leads follow-up/tracking and reporting
  • Manage multiple out-sourced marketing service providers both directly and remotely


  • Collaborate, plan and implement go-to-market activities with key technology and business partners
  • Execute product and solution launches, building messaging for the local market, utilizing all communication channels, including partner training, local media, local user groups, other influencers
  • Participate in team meetings and other cross-functional processes
  • Perform other related duties as assigned.

What you will bring:

  • Degree in business (marketing, communications or related area) or equivalent
  • More than 15 years of successful experience in marketing, channel marketing, product management, creative direction, strategic marketing planning, or business development in a high tech industry, preferably at least 5 of those years in high-tech
  • Experience with public relations and channel sales
  • Experience with budgeting responsibility
  • Must be able to read, write and speak both Japanese and English fluently.

What you will get:


The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting