People Matter

Marketing Analyst



Marketing & Communications, IT
Guadalajara, Jalisco, Mexico
Posted on Thursday, May 16, 2024

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

Marketing Operations is the foundation of F5’s B2B demand generation engine. F5 Marketing Operations is looking for a savvy Marketing Analyst to help fill the increasing demand for reporting and analytics within the Global Marketing organization. This person will report to the Director of Marketing Operations & Analytics and provide tactical support for global marketing program values.

A successful person in this role will be a self-starter who takes ownership of projects and actively seeks out opportunities to streamline process and improve results against our ongoing marketing objectives. Exceptional organization, coordination and communication skills are core requirements of the role. Prior experience in B2B technology companies and marketing organizations (particularly with a digital focus) are a plus.

Primary Responsibilities

  • Ability to work with a variety of data sources to develop, and implement data and business intelligence reports to enable cross-functional teams to make data-driven business recommendations and decisions in support of key business objectives.

  • Proactively identify opportunities for improvement, continually scope and prioritize projects.

  • Manage end-to-end dash-boarding and other reporting projects across the Global Marketing organization focused on budget and spend data.

  • Weave budget data and campaign data to portray a marketing value story for leadership.

  • Identify data source gaps and help define the business tools and processes to begin capturing the right data to answer business questions.

  • Manipulate and transform data (typically in SQL, Tableau, PowerBI, or Excel) as necessary to provide the right level of depth in our reporting.

  • Ensure a high-level of data quality and accuracy across all relevant data sources.

  • Design and develop visually compelling dashboards, scorecards, and reports to help tell the Marketing data story.

  • Act as a consultant for internal partners and stakeholders for all reporting, analytics, and visualization related topics.

  • Partner with IT to provide requirements and project management to operationalize key data sources for the Enterprise Data Warehouse and core business reporting.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Knowledge, Skills and Abilities

  • Data visualization best-practice and tools (Tableau Desktop/Tableau Server, Power BI, Google Looker, etc.).

  • Create and maintain dashboards and reports to track key performance indicators (KPIs).

  • Help prepare monthly and quarterly department business reviews.

  • Expert Excel / Google Sheets skills, including experience manipulating large amounts of raw data.

  • Marketo and/or Salesforce data experience preferred.

  • Allocadia experience a plus.

  • Proactively takes project ownership and accountability for analytics and reporting projects.

  • Requirements gathering and documentation.

  • Exceptional written and verbal communication skills.

  • Customer focus, with an analytical and problem-solving mentality.


  • Bachelor's degree preferably with an engineering or technical focus

  • 5+ years of relevant marketing analytics work experience

Physical Demands and Work Environment

  • Duties are performed in a normal office environment while sitting at a desk or computer table.

  • Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.

  • Duties may require being on call periodically or working outside normal working hours (evenings and weekends).

Our Values

At F5, we live and breathe our core values, Excellence, Integrity, Collaboration, Customer Dedication, Profitable Growth, Innovation, Employee Success, and Diversity. We help each other achieve our goals, value the diversity of ideas different backgrounds can bring, emphasize teamwork over rock-stars, work hard and most of all have fun.

We offer work/life integration programs like Freedom to Flex, dynamic employee inclusion groups, paid maternity/paternity leave, tuition assistance for professional development, a comprehensive mentoring program, rewards/recognition, and so much more. At F5, we truly do help each other thrive and it shows: F5 has been named one of the “World’s Most Admired Companies” by Fortune magazine for the past two years.

And this dedication to living our culture doesn’t just exist within our offices; it extends into our communities through Global Good initiatives such as employee matching, volunteer opportunities, and the F5 Foundation. Our employees are passionate about making a difference in the world.

This is a once-in-a-lifetime opportunity to become part of a company that’s on the forefront of transformation. And because we know that a more diverse F5 is a more powerful F5, we’re looking for smart, passionate, determined individuals to join us. If you make thoughtful decisions quickly, obsess over your customers’ needs, take ownership of your work (the mistakes as well as the successes), and embrace different perspectives by putting the human first, then we want to talk to you.


The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting