People Matter

Manager, Digital Sales



Sales & Business Development
Multiple locations
Posted on Wednesday, May 15, 2024

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary:

The Digital Sales Manager – Middle East & Africa will lead a high performing Digital Sales team covering the Middle East & Africa Region. This role will involve driving pipeline, achieving assigned sales quota and accelerated revenue growth through the development and implementation of critical business strategies. The individual will be expected to utilize sales experience and analytical skills to provide guidance to their team and motivate them to meet pipeline generation and revenue goals.

Primary Responsibilities:

  • Develop and implement strategy to increase pipeline and business practices and to drive opportunities further in the sales cycle, up to and including closure.
  • Assume full responsibility for driving accurate sales forecasting within the team.
  • Employee management including, but not limited to; interviewing and hiring candidates for open positions, onboarding, establishing goals, assigning or delegating work, providing on-the-job training with a strong emphasis on coaching, giving guidance to staff, conducting performance evaluations, approving paid time-off (PTO), developing performance improvement plans, and taking disciplinary action.
  • Interacts internally and externally with cross functional departments and cultivate key relationships with Partners, Channel, Finance, Marketing, Field Sales and other F5 internal key stake holders.
  • Positions sales teams to achieve maximum potential in meeting both short and long-term objectives.
  • Partner closely with marketing team to develop a marketing strategy for lead generation through events as well as the development of specialized marketing materials to demonstrate the value proposition within the vertical.
  • Troubleshoot problems and questions regarding internal policies before escalation to management.
  • Maintain up to date knowledge of the competitive landscape, industry trends, technical developments and incorporate into selling strategies and department training.
  • Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
  • Performs other related duties as assigned.

What You’ll Do

  • Provide mentoring and training to: develop a data driven team to scale and drive growth of Digital Sales through solution selling; deliver the highest level of sales and customer service to our clients by identifying their digital business needs, gaps, and opportunities; using data to understand where customers are in their journey to provide the right experience at the right time
  • Understand how to utilize digital ecosystems to keep customers informed to meet their needs
  • Accountable for career development/planning, performance and pay discussions of team members and lead the hiring, staffing and maintaining of a diverse effective workplace
  • Track, understand, and be held accountable to various program metrics, such as number of meetings, number of deals closed, overall team production, and more; drive behaviors necessary to meet and exceed these targets
  • Support Digital Sales Account Managers with quarterly sales action plans and redirect activities to ensure improved performance
  • Drive continuous improvement throughout the team, raising improvement suggestions to the Digital Sales Lead
  • Influence and participate in the quota setting process at the team/individual level
  • Provide direction, development and inspiration to your team members in the organization
  • Understand F5’s business/industry and uses that knowledge to plan for the future


Who You Are:

  • 3+ years of shown success in a digital sales function and digital sales management/supervisory management experience
  • Excited and motivated by the fact that your measured performance will drive your compensation and career growth
  • Fanatical about execution and continuous professional development and improvement
  • Have a proven track record of exceeding performance goals
  • Goal-oriented and have accountability for your work
  • Outstanding eye for business and able to use technology depth, breadth, signals, and data to understand opportunities to shape business growth initiatives
  • Able to work with a variety of organizations, management levels, cultures, and personalities
  • Able to utilize digital sales tools to track all pertinent account information and sales progress as well as forecast and prioritize to achieve quarterly quota goals
  • Comfortable with developing, implementing, managing and executing through influence across a cross-functional set of senior stakeholders
  • Adaptable in a rapidly changing environment

Knowledge, Skills and Abilities:

  • Proven ability to plan, budget and manage operations in a highly professional manner.
  • Previous experience of managing teams covering multi regional territories.
  • Highly effective organizational and multi-tasking skills.
  • Proven ability to work effectively with various departments and teams.
  • Energetic, self-motivated, tenacious team player with excellent verbal and written communications skills.
  • Outstanding relationship building skills with a high degree of responsiveness and integrity.
  • Must have strong interpersonal and presentation skills and be able to articulate complex technology simply.
  • Ability to make accurate decisions in a fast-paced and pressure-filled environment.
  • Experience working in or managing the Middle East, Turkey and Africa region is preferred

Leadership Blueprint Competency Requirements:

  • Accountability – Holding self and others accountable for keeping commitments and delivering the best possible performance
  • Authenticity – Showing a genuine, accessible, and caring side that builds trust, mutual support, and credibility
  • Communication – Ensuring that communications channels are open that information and ideas are flowing
  • Excellence Orientation – Striving to be the best that one can be and to improve one’s own potential in helping F5 succeed.
  • Teamwork – Working in concert with others and building group synergy in pursuit of collective goals.
  • Business Savvy – Demonstrating solid knowledge of business and industry practices, and otherwise showing a command of business fundamentals.
  • Innovation – Creating and supporting an environment that is conducive to innovation and new ways of doing things
  • Critical Thinking – Demonstrating a big picture perspective and ability to consider all relevant information when making business decisions.


  • Extensive experience of Digital Sales selling technology solutions.
  • Demonstrated ability to meet or beat sales forecast consistently.
  • Demonstrated history of consistent goal achievement in a competitive environment.
  • Demonstrated ability to think and execute strategically, tactically and analytically.
  • Ability to deal with ambiguity, lead in a constantly evolving environment and manage multiple priorities

Physical Demands and Work Environment:

  • Duties are performed in a normal office environment while sitting at a desk or computer table.
  • Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
  • Duties may require being on call periodically and working outside normal working hours (evenings and weekends).
  • Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.

F5 Networks Ltd. is an equal opportunity employer and strongly supports diversity in the workplace.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.


The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting