People Matter

Sr Product Manager



Seattle, WA, USA
Posted on Wednesday, May 8, 2024

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

The Sr Product Manager (Sr PM) is a member of a product or solution team and is responsible for helping to drive the product strategy and requirements. A Sr PM must be the market expert listening to customer and prospect needs, analyzing market dynamics, and setting product direction.

A Sr PM manages the complete product lifecycle from definition and introduction to end-of-life. They must work collaboratively, driving strategic alignment within the organization, and have the ability to communicate effectively to both internal and external audiences. A Sr PM develops requirements using a balance of future vision, near term opportunities, customer requirements, business acumen, and management of day-to-day product issues. The Sr PM will engage with executives, business partners, channel, and end users. The position is dynamic and the individual must be comfortable with frequent multi-tasking among technical, business, strategic, marketing and planning activities.

Primary Responsibilities

  • Engage with customers to understand their business objections, operational constraints, and specific needs / pain points
  • Define overall vision and strategy for a product / solution, including target customer persona, customer value proposition, and business objectives
  • Own Product Lifecycle Management (PLM), including product planning / concept definition, Minimum Viable Product (MVP) definition (when is an offering good enough for launch?), ongoing release strategy, and ultimately product retirement. Work with program management to drive the logistics of the PLM.
  • Own creating and delivering against the business objectives for the product / solution
  • Define capabilities and requirements for product / solution to align with overall vision and strategy; create and maintain a Market Requirement Documents (MRD) or equivalent, including a plan of Record (POR)/Roadmap
  • Conduct market analyses and financial ROI analyses to inform product / solution roadmap and prioritize product backlog
  • In collaboration with Sales, Marketing, Legal, Agile Product Owners, and many other stakeholders, drive decisions on backlog prioritization (e.g., customer expectations vs. engineering realities)
  • Develop and deliver compelling product positioning with clear competitive differentiation and ROI to all audiences include executives, customers, partners and analysts.
  • In collaboration with Product Marketing, Sales, Corporate Marketing, Partners, and Customers, develop overall go-to-market strategy and plan, including packaging, pricing, and positioning
  • Create dashboards and metrics to monitor the performance of product / solution, based on pipeline, bookings, customers, etc.
  • Build excitement for the overall F5 product strategy and portfolio and specific product / solution with customers, market analysts, and internal stakeholders with great communications, customer events and external presentations.
  • Very high customer and partner engagement to receive feedback and handle escalations
  • Overall accountability for the success of the product and business, creating internal visibility and business analysis for QBR’s and business reviews.

Knowledge, Skills and Abilities

  • Strong customer orientation with the ability to listen, organize and champion key initiatives and projects for product development
  • Strong written and oral communication skills, with ability to articulate complex technology clearly
  • Flexible, self-motivated, team player
  • Ability to work independently or lead others on projects
  • Excellent leadership, negotiation & persuasion skills
  • Duties are performed in a normal office environment while sitting at a desk or computer table.
  • Duties may require working outside normal working hours (evenings and weekends).
  • Duties may require the ability to travel via automobile or airplane, approximately 10-25% of the time spent traveling.


  • BA/BS degree in related field required, MBA a plus
  • 12+ years of experience in technical product management or equivalent
  • 3+ years of relevant industry experience (enterprise networking, security, cloud service/products, IT operations)
  • 3+ years analyzing products, customers and market dynamics a plus

F5 Networks, Inc. is an equal opportunity employer and strongly supports diversity in the workplace.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $153,600.00 - $230,400.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting