At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

For over 20 years, F5 have been the industry leader in application delivery. Now, we’re helping our customers thrive on any architecture and across multi-cloud environments. F5 is the only company on the planet that powers applications from development through their entire lifecycle so our customers—enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences that are changing the world.

But our success isn’t driven solely by what we do. We also care deeply about how we do it. Our culture is how we live, every single day, and it’s producing exceptional results—not only for our customers, but also for our employees. We understand that your life is about more than just work, and we’re committed to a culture that supports your whole life.

Overview: The Executive Communications Director at F5 serves as a center of excellence within the Brand Development Team to develop, raise (and protect) both F5 and its executives’ reputations. Responsible for both F5’s corporate reputation and Executive Team’s external and internal communications, s/he leads the strategy and execution of persuasive, high-ROI engagements and content that will reboot F5’s brand and advance the Executive Team’s business objectives.

The Director will work closely with the company’s CEO and Executive Team, as well as lead contractor(s) and agencies that support F5’s Brand Development Team.

Responsibilities:

40% - Strategy

Develop and lead cross-functional, long-term reputation and executive communications strategy and platform that:
Influences and aligns brand narrative and corporate messaging across the Executive Team, the business and within Marketing
Drives F5’s reputation and crisis communications on key corporate issues and initiatives that impact F5’s brand (such as corporate strategy, organizational changes, or public policy issues), in close partnership with Internal Communications
Develops outstanding executive communications platforms across both internal and external communication channels and events, that accelerates F5’s corporate strategy
Support investor relations and business continuity initiatives where appropriate

40% - Content

Produce strategic, creative, high-performing content that differentiates and elevates the F5 brand and its executives’ priorities through:
Creating & publishing an editorial calendar for reputation/brand and executive communications, to promote cross-Marketing collaboration
Writing executive talking points, scripts, messages, blogs, editorials, and bylines that drive employee alignment, thought leadership, market point of view and brand advocacy
Partnering with internal teams and bring to bear vendors to develop presentations that support brand, event narrative, including speech writing, design, and accompanying multi-media
Prioritizing and crafting outstanding and high-quality Executive Team social media content that significantly accelerates executives’ social media follower growth, engagement, and click-through rates to F5 digital properties

20% - Engagement

Make the absolute most of the executives’ time with influencers that can help advance/amplify F5 priorities by:
Securing F5 thought leadership and brand advocacy, premier industry speaking engagements and expands traditional media relationships to include non-traditional influencers, in partnership with Marketing teams.
Collaborating within Marketing to drive world-class business media engagements worldwide, with special focus on collaborating with theatre PR teams on executive travel and events
Over time, expand engagements to include next wave influencers that align with company’s long-term strategy (e.g. AI specialists)

Knowledge, skills and Abilities:

10+ Years of enterprise tech experience required, proficiency in issues related to digital transformation, cybersecurity and diversity & inclusion highly preferred
Utmost discretion with critical company and employee information
Strategic, creative and detailed storyteller, with validated experience in exec presentations and speaker training, messages, editorials, blogs and social media
Confident, persuasive and convicted, but low ego – prizes the group over self
Thrives under fast paced and complex conditions, including crises
Demonstrated success handling projects from start to finish, working effectively across functional teams and leading external vendor relationships.
Adept at leading vendor team(s) and agency budgets

Organizational Interlocks

High partnership and functional interlocks across:

Brand development
Executive leadership & staff
Internal Communications
Customer Communications
Investor Relations
Global Events
Social Media
Supporting vendors, including speechwriter and design agencies

Success Metrics

Brand advocacy metrics
Message resonance
Employee engagement surveys
Content engagement rates
Event and speaker ratings

Physical Demands and Work Environment

Duties are performed in a normal office environment while sitting at a desk or computer table.
Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
Duties may require being on call periodically or working outside normal working hours (evenings and weekends).

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $163,800.00 - $245,700.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Yello/Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

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