People Matter

Product Marketing Manager, NGINX API Connectivity Stack



Marketing & Communications, Software Engineering, Product
Multiple locations
Posted on Thursday, July 13, 2023

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Role: Product Marketing Manager, NGINX API Connectivity Stack

Do you want to work on cutting edge technologies that power modern digital experiences? Join the NGINX team!

The API Connectivity Stack is a collection of NGINX products that enable organizations to manage, govern, and secure APIs wherever they are deployed – in the cloud, on premises, or at the edge. The PMM for this solution owns the go-to-market for NGINX Plus as an API gateway, NGINX Management Suite API Connectivity Manager, and API security-focused uses of NGINX App Protect.

Role Summary:

Your mission is to build foundational messaging and positioning, develop content to raise awareness with Developer, Platform Ops, Cloud and API architect audiences, and equip sales. Your key partners include product management, engineering, corporate marketing, alliances and community, sales, and technology ecosystem partners. Your day-to-day work includes:

Strategy and Go-To-Market: Acquire market intelligence from data-based evidence, customer meetings, subject-matter experts, and analyst reports. Use this intel to understand customer problems and build messaging and positioning that differentiates NGINX. Work closely with product management to distill key product features and benefits into core messaging. Develop and implement strategic go-to-market plans in coordination with key partners. Launch new products and promote use cases unlocked by product releases.

Positioning, Messaging, and Content Creation: Write customer- and sales-facing collateral, including webpages, blogs, datasheets, email campaigns, case studies, videos, webinars, training sessions, sales conversation guides, pitch decks, FAQs, and competitive battlecards. Subjects range from "product-focused" to “product agnostic” with the goal of increasing awareness and knowledge about the API Connectivity Stack.

Enablement and Evangelism: Lead engagements with sales, marketing, customers, technology partners, industry press, and trade analysts via webinars, direct meetings, marketing communications, and events. Help craft NGINX strategy and content for key events. Contribute to demand generation efforts by supporting NGINX marketing initiatives.

Teamwork: Regularly collaborate one-on-one and as a group with teammates and key partners. Occasionally be available outside normal working hours for communication (email, instant messaging, or meeting) with colleagues and customers in other geographies.


What you bring to the team:

You are passionate about technology and human-first storytelling, and you care about doing the right thing for our customers, our communities, and each other. You’re comfortable talking to technical audiences as well as the “layperson” who doesn’t know the difference between an API gateway and an API management strategy.


  • Writing and Public Speaking: Able to collect information from multiple sources and synthesize it for different audiences (such as sales, customers, marketing) in a style that is simple and easy to understand. Experience writing content for marketing or educational purposes in formats such as webpages, blogs, datasheets, email campaigns, case studies, videos, and webinars. Comfortable with public speaking and experienced with developing engaging presentations or training sessions.

  • Interpersonal and Project Management: Strong communicator, collaborator, influencer, and negotiator with the ability to work across teams and organizations in a hybrid and often virtual work environment. A track record of leading and executing projects on time and as a team. Experience working in a global role and understanding marketing differences across different countries/regions.

  • Industry Knowledge: Familiarity with cloud-native or software technologies and industry practices (such as DevOps and agile). Experience with APIs, API gateways, API security, and/or API management is a plus!

  • Background: A minimum 5 years of experience in B2B product marketing or product management with experience marketing to IT professionals, Developers and Architects.

  • Travel: Occasional travel is required for team offsites, trade shows, and conferences.

About F5 NGINX

NGINX (engine-x) is the F5 product group behind the popular open source project “NGINX.” We offer open source and commercial technologies used by developers and Platform Ops teams to deliver and secure apps and APIs. Our solutions enable enterprises to deliver outstanding digital experiences by modernizing monolithic apps and developing new microservices apps through traffic management and security technologies including load balancer/reverse proxy, API gateway, web and app server, WAF and DoS protection, Ingress controller, and service mesh. Companies like Comcast, Dell Technologies, and Audi rely on NGINX to reduce costs, improve resiliency, and accelerate innovation.



The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $104,026.00 - $156,038.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity