People Matter

Director, Product Management



Posted on Saturday, June 3, 2023

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

The Strategy and Product Management team in F5 Technology Services is responsible for creating and driving the strategy for how we serve vital functions within F5, such as sales, marketing, finance, legal and HR. The mission of Technology Services is to create a more responsive, nimble and agile F5, supporting internal and external customer needs. The Director, Product Management partners closely with senior business stakeholders to translate business strategy into executable product strategy and maximize the ROI on a substantial portion of our product portfolio.

As a Director in Strategy and Product Management, you will oversee a small team of product professionals who define what we’re building and why for the Value Stream(s) you support. As a people leader you will be responsible for modeling and nurturing team culture and leveraging our BeF5 and LeadF5 company values. You will champion good product practices, provide decision support and air cover for your team as needed, mentor your team to help them grow their careers and provide effective performance management.

As a key member of the Strategy and Product Management team, you will bring both excellent thought leadership for your area and strong stakeholder management skills. You will work collaboratively, driving strategic alignment across the organization, and have the ability to communicate effectively to both internal and external audiences. You will work with your team to develop roadmaps and requirements using a balance of future vision, near-term opportunities, user requirements, and business insight. The position is dynamic, and you should be comfortable with ambiguity, a fast-pace and frequent context switching. Areas of assignment can change as the organization evolves.

What You’ll Do

  • Oversee creation of a coherent, results-focused vision and roadmap for a significant slice of our product portfolio based on user discovery, data and financial analysis, stakeholder discussions, F5 business dynamics and industry trends

  • Lead, manage and mentor a high-performing team of product professionals

  • Evangelize and gain alignment on your vision and road map with senior stakeholders across the company - up to and including the C-Suite – and manage their expectations with clear, consistent communication

  • Ensure your team provides delivery teams with stable priorities focused on product goals and user needs, driving timely tradeoff decisions when needed

  • Focus your team’s efforts on driving concrete business benefit – ensure user experience is solid, drive successful adoption of solutions with end users, and track usage and performance to gauge business impact

  • Lead creation of business cases for requested initiatives which articulate quantifiable business outcomes and return on investment and success metrics

  • Lead product initiatives in collaboration with the broader product management team to rationalize priorities across workstreams

  • Mentor and coach product leaders

  • Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies.

  • Performs other related duties as assigned.

What You’ll Bring

  • Extensive experience as a product leader in an Agile development environment

  • Experience managing product professionals, with a proven track record of mentoring individuals into greater responsibility and nurturing a high-performance culture

  • Proven ability to oversee a coherent product strategy for a complex or highly technical functional area

  • Track record of driving product results, ideally for products with high visibility and/or significant financial impact

  • Strong customer orientation with the ability to listen, prioritize and champion key initiatives and projects for product development

  • Strong data orientation with proven track record of digging deep into data and using it to drive decisions

  • Strong financial acumen, including ability to structure basic business cases

  • Strong written and oral communication skills, with ability to articulate complex technology and business opportunities clearly

  • Executive-level relationship management skills, with the proven ability to construct professional and productive relationships, even when there’s a need to deliver tough messages

  • Excellent leadership, negotiation & persuasion skills

  • Ability to learn our products quickly


  • 8+ years of experience as People Manager, directing individual and team responsibilities and activities

  • 6+ years of experience in Agile software product management, preferably on solutions supporting sales, finance, or other internal support functions

  • 8+ years of experience working with a diverse set of partners such as sales, engineering, legal, customer success, data science, marketing etc.

  • Bachelor’s degree in business, computer science or related field, MBA a plus

Our Values

At F5, we live and breathe our core values, Excellence, Integrity, Collaboration, Customer Dedication, Profitable Growth, Innovation, Employee Success, and Diversity. We help each other achieve our goals, value the diversity of ideas different backgrounds can bring, emphasize teamwork over rock-stars, work hard and most of all have fun.

We offer work/life integration programs like Freedom to Flex, dynamic employee inclusion groups, paid maternity/paternity leave, tuition assistance for professional development, a comprehensive mentoring program, rewards/recognition, and so much more. At F5, we truly do help each other thrive and it shows: F5 has been named one of the “World’s Most Admired Companies” by Fortune magazine for the past two years.

And this dedication to living our culture doesn’t just exist within our offices; it extends into our communities through Global Good initiatives such as employee matching, volunteer opportunities, and the F5 Foundation. Our employees are passionate about making a difference in the world.

This is a once-in-a-lifetime opportunity to become part of a company that’s on the forefront of transformation. And because we know that a more diverse F5 is a more powerful F5, we’re looking for smart, passionate, determined individuals to join us. If you make thoughtful decisions quickly, obsess over your customers’ needs, take ownership of your work (the mistakes as well as the successes), and embrace different perspectives by putting the human first, then we want to talk to you.



The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with or auto email notification from Yello/Workday (ending with or

Equal Employment Opportunity