People Matter

Product Marketing Manager



Marketing & Communications, Product
San Francisco, CA, USA
Posted on Thursday, May 23, 2024

Truework is on a mission to create trust in every financial transaction. Our core product, Truework Income, provides access to crucial employment and income information needed for mortgage loans, apartment rentals, background checks and the like. We are disrupting a $5B+ industry, previously controlled by legacy credit agencies, with a better product and intense customer focus. We handle hundreds of thousands of income and employment verifications every month, and continue to grow our market share in the mortgage lending and tenant screening markets.

We are looking for a Product Marketing Manager to join our team, reporting directly to the CPO. This is a critical role that collaborates cross-functionally to grow revenue and market share. In this role, you will help launch market-leading products and services that change how companies access applicant information. You will have an opportunity to craft a new market category, influence go-to-market strategy, and partner with all stakeholders at Truework to win in a space worth billions of dollars annually.

As a Product Marketing Manager you’ll help accelerate Truework’s growth by shaping markets’ perception through core marketing activities to meet our business goals. The right candidate for Truework will know that their most crucial output is a coherent strategy informed by market and customer needs. The second critical output is a cohesive set of actions to coordinate across GTM, EPD, and Marketing.

The ideal candidate must first be an ambassador for the customers and the product vision at Truework. Internally, they are the market and customer experts. They will bring insights to inform everything from product iteration to go-to-market talking points. Externally, they are expected to craft precise positioning and turn it into clear and consistent messaging repeated across Product, Marketing, and Go-To-Market functions.

At Truework, a successful candidate will recognize that excellence is achieved through the rigor and inspiration of applying genuine new ideas mixed with good frameworks. We value people who are relentless in defining outcomes and tracking work towards these outcomes but also help grow the organization through light but rigorous processes to create accountability.
Finally, we are looking for a strategist. We need a loud voice in the room with strong opinions loosely held in the face of new information, who will avoid consensus-based decisions. This person must be multidisciplinary and capable of charting a long-term vision of how the market and product will evolve together to drive success.

What we’re looking for:

  • 5+ years experience in Product Marketing
  • Prior experience working at a tech startup
  • A passionate product storyteller, able to create enthusiasm for what we’re building and high-quality enablement across the entire organization
  • A Product Marketing geek, passionate about modern product marketing frameworks and tools who seeks to impact through their applications
  • Experience operating comfortably and effectively in the B2B/B2B2C space
  • Experience doing discovery and customer interviews to uncover market insights
  • A believer in using metrics in addition to customer insights to drive decisions, set goals, and hold other functions accountable
  • Someone obsessed with delivering results through clearly defined outcomes and would rather think of impact instead of activities
  • Experience developing go-to-market strategy, product positioning, and messaging
  • Direct experience supporting with B2B sales teams
  • Self-starter who can lead projects independently

At Truework, you will be responsible for:

  • Leading customer interviews through a continuous discovery process
  • Developing and executing product positioning, messaging, and enablement for new and existing products
  • Conducting market research to understand industry trends, customer needs, and the competitive landscape
  • Building relationships with customers to develop deep customer empathy and an understanding of their needs
  • Collaborating cross-functionally to lead product launches and project managing toward successful execution
  • Creating collateral, including pitch decks, data sheets, case studies, and whitepapers, to enable sales
  • Analyzing sales and deal performance to inform data-driven decisions to improve messaging and enablement
  • Collaborating with Product Management to influence product roadmap to align with market needs
  • Developing thought leadership content to establish Truework as a leader
  • Presenting research findings and marketing content to other teams and executives
  • Crafting your own outcomes and tracking progress toward it
  • Thinking big and acting small when needed. This means having a clear long-term vision while iterating towards consumer value each cycle. You don't let teams get hung up or overinvest in the pursuit of a false sense of perfection.

About your team at Truework and who you will work with:

  • Manager:
    • Victor Kabdebon, CPO & Cofounder
  • Team:
    • (2) Product Marketing


  • Flexible PTO policy
  • Learning & Development stipend
  • Health, Dental, Vision
  • Life Insurance, STD, LTD
  • Equity
  • TruePerks
  • Commuter, FSA, HSA
  • 401K plan

Cash Compensation:

Our cash compensation for this role is targeted at $125,000 - $170,000 for candidates based at our San Francisco headquarters. Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.

Bring Your TRUE Self to Work.

One of our four values at Truework is Valuing Diverse Perspectives, and we are on a mission to create a company that is the right fit for every person inside. Diversity and Inclusion are the hard-and-fast principles guiding how we build our teams, cultivate leaders, and create a company where our employees are comfortable bringing their authentic, true selves to work.

Truework is proud to be an Affirmative Action, Equal Opportunity Employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Truework considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Truework is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.