Senior eCommerce Analyst
Tile
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 80 million monthly active users (MAU), as of January 2025, across more than 170 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About the team
The Senior eCommerce Analyst will sit in the Marketing Analytics team which is a distinct part of the broader Data & Analytics department. While belonging to a close-knit central team, each Life360 Analyst partners with one or more business units on a long-term basis: in Product, Device Sales, Locations, Marketing, Engineering or Finance.
Each Analyst has the opportunity to combine their own expertise with our substantial data resources to contribute as a thought leader, establish domain expertise and develop cross-functional partnership to solve business problems for the company.
About the job
We are looking for a Senior eCommerce Analyst to play a critical role in shaping the future of our web ecosystem. As an integral part of the Analytics team, You will work closely across key stakeholder teams: eCommerce DTC, growth marketing, product (web) management, engineering and design, external agencies to help define our eCommerce analytics strategy and implementation. You will be responsible for providing comprehensive analysis of full funnel behavior from top of funnel through point of sale and beyond. Your role requires a strong understanding of web analytics tools such Google Analytics, Adobe Analytics, data visualization, and the ability to translate complex data into actionable insights to drive business growth.
Utilizing your skills in analytics and technical proficiency, you will leverage our Google Analytics tool, web and app events, and backend transactional data to tackle key questions about business strategies and website effectiveness. Your mission includes not only daily analytical tasks but also contributing to strategic decisions that shape our eCommerce direction.
The ideal candidate is motivated by the potential of data to optimize eCommerce ecosystems and drive business growth, adept at translating complex data into actionable insights and strategic narratives. With a strong foundation in data analysis, technical skills, and a keen understanding of the eCommerce landscape, you'll be pivotal in guiding our eCommerce strategy.
The US-based salary range for this position is $108,000 to $159,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You'll Do
- Monitor and Analyze Site Performance: Track key e-commerce metrics (traffic, conversion, AOV, cart abandonment, etc.) across DTC and marketing channels.
- Funnel & Journey Analysis: Analyze and optimize the end-to-end customer journey using LLM/AI-driven solutions, focusing on website traffic, landing pages, conversion funnels, and KPIs to identify drop-offs, trends, and opportunities for improved user flow and conversion rates.
- Customer Insights: Segment users by behavior, acquisition source, and lifecycle stage to support personalization, retention, and targeting strategies.
- Site Optimization: Collaborate on A/B testing and CRO initiatives focused on product pages, checkout, upsells, and merchandising tactics.
- Forecasting & Reporting: Build sales forecasts, revenue models, and real-time dashboards to support leadership decision-making.
- Data Ownership: Stitch backend data from various data platforms and manage the eCommerce data architecture with Data Engineering
- Channel & Campaign Evaluation: Assess marketing, platform, and promotional performance to improve ROI, CAC, and LTV across web and marketplaces.
- Strategic Support: Provide actionable insights to guide product launches, promotions, pricing strategies, and omnichannel performance planning.
What We're Looking For
- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.
- 5+ years of experience in eCommerce analytics across web and/or apps, with a proven track record of delivering actionable insights. Experience with agentic AI solutions is a plus
- Expert proficiency in Google Analytics, Adobe Analytics, AppsFlye, Google Tag Manager or similar digital analytics platforms.
- Strong experience with data visualization tools such as Tableau, Looker Studio (formerly Google Data Studio), or Power BI.
- Proficiency in SQL for data extraction and manipulation.
- Experience with A/B testing and personalization tools (e.g., Ninetailed, HotJar, ContentSquare, Google Optimize, Optimizely, VWO).
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data and insights clearly and concisely to both technical and non-technical audiences.
- Strong attention to detail and accuracy.
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year
- Winter and Summer Week-long Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
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