Director of Growth Product Analytics
Tile
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 70 million monthly active users (MAU) as of August 2024, across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
About The Team
The Growth Product Analytics team is a distinct part of the broader Data & Analytics organization and embedded/matrixed with the Product function, contributing as a thought leader, establishing domain expertise, and developing cross-functional partnerships while collaborating to solve business problems with our data.
About the Job
The Director of Growth Product Analytics will be responsible for delivering actionable insights to help optimize product growth strategies. This leadership role will involve collaborating with cross-functional teams, including Product Management, Marketing, Engineering, Data Science, and Data Engineering to analyze product performance, identify growth opportunities, and implement strategies that enhance user engagement, acquisition, retention, and monetization. The ideal candidate will have a strong analytical background, excellent leadership skills, and a proven track record of delivering insights that drive significant business outcomes.
The US-based salary range for this position is $205,000 - $290,000. We take into consideration an individual's background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
- Growth Analytics Strategy: Develop and implement a plan to support growth across all stages of the product lifecycle, from user acquisition to retention and monetization.
- Team Leadership: Manage and grow a team of product analysts, promoting a culture of data-driven decisions.
- Collaborate with Product Teams: Work with product managers, designers, and engineers to set key performance indicators (KPIs), growth targets, and design experiments to enhance product features and user experiences.
- Data Analysis: Use advanced analytics to extract insights from large datasets. Present findings to senior leadership.
- Experimentation: Design and manage A/B tests to assess the impact of product changes on growth metrics, ensuring accurate analysis to inform decisions.
- Growth Optimization: Identify and prioritize growth opportunities by analyzing user behavior and market trends, and develop strategies to improve key metrics like acquisition, activation, retention, and revenue.
- Stakeholder Communication: Regularly update and present reports to stakeholders, including executives.
- Tools and Technology: Select and implement tools and technologies that improve the team’s ability to provide insights and support decisions.
- Continuous Improvement: Stay informed on industry trends and continuously improve processes, methodologies, and tools.
What We’re Looking For
Required Qualifications:
- Education: Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Economics, Computer Science). A Master’s degree is preferred.
- Experience: 10+ years of experience in product analytics, data science, or a related field, with at least 7+ years in a leadership role focused on growth analytics.
- Technical Skills: Proficiency in SQL, Python, R, or similar programming languages for data analysis. Experience with data visualization tools (e.g., Tableau, Looker) and familiarity with A/B testing platforms and methodologies.
- Experience in B2B or B2C, with experience in SaaS
- Analytical Mindset: Strong skills in analyzing and solving problems, with the ability to turn complex data into actionable insights.
- Leadership: Proven experience in leading and mentoring a team in a fast-paced, collaborative environment.
- Communication: Excellent at clearly presenting data and insights to both technical and non-technical audiences.
- Growth Focus: Strategic thinker with a track record of driving growth initiatives that achieve measurable results.
Preferred Qualifications:
- Experience in the tech industry, particularly in Ads, e-commerce, or mobile app environments.
- Familiarity with growth techniques and a strong understanding of growth levers in digital products.
- Knowledge of data engineering principles and experience working with data pipelines and ETL processes.
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO, 13 company-wide days off throughout the year
- Winter and Summer Week-long Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
#LI-Remote
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