Senior Marketing Communications and Brand Manager
Synchron
About Synchron
Synchron is a neurotechnology company with a mission to deliver the first commercially scalable brain-computer interface (BCI) for millions of people with paralysis to reconnect with the world. Our minimally invasive BCI system is designed to enable users to control digital devices directly through thought, restoring access and control over the digital world. Our team is working at the intersection of healthcare and technology to translate breakthrough research into real-world care.
Join us in shaping a more connected and accessible future.
Synchron (www.synchron.com) is developing a brain interface technology platform that transmits data in and out of the brain via devices implanted inside cerebral blood vessels using minimally invasive endovascular procedures (Neuro-Intervention).
As the first company to conduct clinical trials of a minimally invasive brain-computer interface, Synchron is in a unique position with the potential to restore human capabilities to people with paralysis. There have been 10 clinical trial participants implanted with the company’s technology. This is an opportunity to help shape next steps on the pathway to a commercial product as part of a dynamic, multi-disciplinary and growing team.
We are currently seeking to fill the position of Senior Marketing Communications and Brand Manager. This position is located in New York City, and ability to travel into Brooklyn is ideal. Remote work will be considered.
POSITION OVERVIEW:
The Senior Marketing Communications and Brand Manager will lead and implement marketing communication initiatives and brand strategies that align with Synchron's objectives and resonate with our target audience. The will be responsible for leading and implementing comprehensive marketing communication initiatives and brand strategies that align with our companies’ objectives and resonate with our target audience. This role will require a creative and analytical approach, with a strong emphasis on brand management, messaging, and effective communication channels. The candidate must possess a deep understanding of the MedTech and/or Tech industry and be capable of leveraging market insights to drive our marketing efforts forward.
RESPONSIBILITIES:
Brand Strategy and Management:
- Develop and execute a cohesive brand strategy that reinforces our company's vision and mission, while differentiating us from competitors in the BCI industry
- Ensure brand guidelines and standards are consistently applied across all marketing collateral, both online and offline
- Monitor and assess brand performance metrics, identify areas for improvement, and implement strategies for enhancing brand equity
Event Management:
- Plan and coordinate industry events, conferences, and tradeshows to promote our brand and products
- Identify sponsorship opportunities and establish strong partnerships with relevant organizations and associations
Marketing Communications:
- Build compelling decks and collateral that align with corporate goals
- Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products, solutions, and services
- Craft compelling messaging and value propositions that resonate with various stakeholders, including healthcare professionals, hospital administrators, and end-users
- Oversee the production of marketing materials, including brochures, videos, website content, case studies, and press releases
Digital Marketing:
- Lead digital marketing initiatives, including social media campaigns, email marketing, online advertising, to increase brand visibility and engagement
- Optimize website content to enhance user experience, driving lead generation and conversions
- Monitor digital marketing analytics and use data-driven insights to refine marketing strategies
Budget Management:
- Manage the marketing communications budget effectively, allocating resources to the most impactful initiatives and maximizing return on investment
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus
- Proven experience (minimum 7-10 years) in marketing communications and brand management. Medtech and/or Tech experience is a plus
- Outstanding project management and organizational abilities in order to work collaboratively with cross-functional teams
- Exceptional written, verbal, and interpersonal communication skills
- Strong experience in digital marketing tools and analytics platforms
- High proficiency in design tools such as Adobe Illustrator, Photoshop, or equivalent. Video editing is a plus
- Strategic thinker with a creative and data-driven approach
- Proven ability to collaborate cross-functionally and lead external vendors or agencies
- Successful development and execution of marketing campaigns, with established portfolio to share
SALARY: $170k - $200k
At Synchron, we value our culture and the way we work together to achieve our goals. You will be amongst a group of hard-working, fun, and caring people who support each other and are passionate about bringing life-changing technologies to people with disabilities.
Synchron provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Benefits*
- Subsidized medical and dental insurance coverage for you and your dependent(s)
- Life insurance, short-term disability, long-term disability
- 401k
- Discretionary unlimited PTO
- Flexible Spending Account for you and your dependent(s), with eligible plan elections
- Commuter benefits for NY employees
*for full-time, exempt employees
Equal Employment Opportunity (EEO)
Synchron is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants and provide equal employment opportunities without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable law.
If you need a reasonable accommodation during the application or interview process, please let us know.
Join Us
At Synchron, you will be part of a transformative mission and you will work alongside driven people who believe in the power of collaboration and innovation to make a lasting impact. If you are excited to stretch your skills and contribute to something meaningful, apply and now and build the future with us.