People Matter

SVP, Brand & Product Marketing

SWORD Health

SWORD Health

This job is no longer accepting applications

See open jobs at SWORD Health.
Marketing & Communications, Product
Remote
Posted on Thursday, April 27, 2023
Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain.
Delivering a 62% reduction in pain and a 60% reduction in surgery intent, at Sword, we are using technology to save millions for our 2,500+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, General Catalyst, and Khosla Ventures.
Recognized as a Forbes Best Startup Employer in 2023, this award highlights our focus on being a destination for the best and brightest talent. Not only have we experienced unprecedented growth since our market debut in 2020, but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $2 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact.
Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.
This is an opportunity for you to make a significant difference on a massive scale as you work alongside 800+ (and growing!) talented colleagues, spanning two continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.
SVP, Brand & Product Marketing
Superpower: Building a new category by defining and articulating the value of a brand and its portfolio of products
Ideal profile: Leadership experience in brand or product marketing at a beloved tech brand with a multi-product/offering portfolio
Summary
Partner with CMO to lead Sword’s brand and product positioning, supported by compelling storytelling, as we build a new category worldwide. Lead the product marketing team and build a brand marketing team, which includes awareness campaigns, customer insights, B2C social media, and more.
Your Day-to-Day
• Leading the development of a compelling brand story and product messaging that resonates with the target audience and communicates the company's value proposition.
• Developing and implementing a comprehensive marketing strategy to drive brand awareness and understanding of our differentiation, including seasonal member-facing campaigns.
• Managing the strategy and deployment of all member research and cultivation of testimonials.
• Build and develop both our Product Marketing team and a Brand Marketing team.
• Provide strategic guidance to key partners throughout the company on our value proposition, products, and product roadmap.
• Collaborating closely with cross-functional teams, including sales, product, engineering, and design to ensure that the company's marketing initiatives are aligned with its business objectives.
• Analyzing market trends, competitive activity, and customer behavior to identify opportunities and adjust the marketing strategy as needed.
• Ensuring that all marketing programs are executed on time, on budget, and within brand guidelines.
• Continuously evaluating the effectiveness of marketing initiatives and making data-driven decisions to optimize marketing investments.
• Maintaining a strong understanding of the company's products and services, as well as the competitive landscape, to inform marketing strategy and positioning.
Qualifications:
• 15+ years of experience in brand and/or product marketing.
• Experience working with late-stage tech or growth-stage tech startups is strongly preferred.
• Experience building and developing a team.
• A strong grounding in marketing strategy best practices, balanced with a comfort level of moving fast with limited information.
• Experience managing budgets and driving results through data and analytics.
• Ability to work collaboratively with cross-functional teams and build strong relationships with internal stakeholders.
US Sword Benefits:
Comprehensive health, dental and vision insurance
Equity Shares
401(k)
Discretionary PTO Plan
Parental leave
US Sword Perks:
Flexible working hours
Remote-first Company
Internet Stipend for remote working
Paid Company Holidays
Free Digital Therapist for you and your family
Portugal - Sword Benefits:
Health, dental and vision Insurance
Meal Allowance
Equity Shares
Portugal - Sword Perks:
Remote Work Allowance
Flexible working hours
Work from home
Unlimited Vacation
Snacks and Beverages
English Class
Unlimited access to Coursera Learning Platform
*US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.*
SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

This job is no longer accepting applications

See open jobs at SWORD Health.