People Matter

Strategic SMB BDR Lead, North America (Afterpay & Cash App)



Atlanta, GA, USA
Posted on Thursday, May 2, 2024

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at

Job Description

The North American Sales team at Block is responsible for driving revenue to Block’s core businesses (Afterpay, Cash App, Square). We give our Merchant partners access to the largest and most engaged network of next generation consumers.

We are seeking a seasoned and dynamic Strategic SMB BDR Lead to take the helm of our SMB BDR team. The ideal candidate will possess a strong background in sales management, have a track record of success in exceeding sales targets, and serve as a mentor for the team, offering regular performance feedback and creating tailored development plans that propel each team member towards their full potential. This individual’s expertise will guide the BDR team through the complexities of the sales process, ensuring they are equipped with advanced sales techniques and a deep understanding of our value proposition, our products, and market dynamics while overseeing the day-to-day operations of the BDR team. The BDR lead will be responsible for crafting and executing a comprehensive sales strategy that not only aligns with our company's ambitious growth objectives but also sets the stage for repeatable and sustained success.


  • Lead, inspire, and manage a high-performing team of BDRs to achieve and exceed sales targets

  • Design and deliver training programs to enhance the BDR team's sales skills, product knowledge, and overall performance

  • Foster a culture of continuous improvement by implementing best practices and innovative sales methodologies

  • Analyze market trends, customer needs, and competitive intelligence to inform sales strategies, tactics, and outreach

  • Coach and mentor BDRs on advanced sales techniques, pipeline management, and account strategy

  • Conduct regular performance reviews and create individual development plans for team members

  • Develop strong relationships with key stakeholders, including sales, marketing, and product teams, to ensure a cohesive approach

  • Oversee the recruitment, onboarding, and training of new BDRs to build a scalable and effective team

  • Utilize CRM and sales analytics tools such as Gong and Salesloft to monitor team performance, optimize processes, increase efficiencies, and report on key metrics to executive leadership


  • 6+ years of relevant sales experience with at least 4+ years of experience in sales leadership (preferably in a BDR leadership role), in a fast-moving technology or financial services company sector.

  • Proven track record of exceeding sales quotas.

  • Excellent coaching and mentoring skills, with a passion for developing and motivating others.

  • Strong understanding of the sales landscape and the ability to develop and execute a winning strategy.

  • Data-driven decision-making skills, with the ability to leverage analytics to improve the team’s performance.

  • Proficient in CRM software, sales automation tools such as Gong and Salesloft/Outreach

  • A willingness to travel.

We are remote first but preference for those located in New York, NY, United States or San Francisco, CA, United States or Chicago, IL, United States or Los Angeles, CA, United States

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $114,520 - USD $157,500
Zone B: USD $106,540 - USD $146,440
Zone C: USD $100,800 - USD $138,600
Zone D: USD $95,060 - USD $130,690

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

We’ve noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with,,, or,

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.