People Matter

Senior Product Marketing Manager, Credit Portfolio

Square

Square

Marketing & Communications, Product
Oakland, CA, USA
Posted on Friday, June 28, 2024

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Square is rapidly launching new credit products to address unmet financing needs to help businesses run and grow their businesses. As the Credit Portfolio, Senior Product Marketing Manager, you will improve outcomes for sellers and the credit portfolio by working across all credit products and teams including Product, Engineering, Data Science, Design, Creative, Capital Markets, Risk, Legal, Compliance, and Credit Policy.

You Will:

  • Conduct jobs to be done research to understand diverse business financing opportunities and identify unmet needs

  • Maintain up to date competitive intelligence on the credit product offering among competitors (structure, terms, pricing, customizations etc.), including fintechs, traditional financial institutions, and other alternative financing providers available to sellers in Square’s target audiences

  • Collaborate with Product, Design, Engineering, Data Science, and Capital Markets teams to develop credit product strategy to address business financing jobs to be done

  • Define the best fit products for target seller segments and partner with Product, Data Science, Engineering, Design, and go-to-market teams to surface the right product at the right time to the right seller either through pre-qualification or on-demand application

  • Develop a profitability framework to inform seller targeting and an automated product recommendation engine

  • Partner with Product, Credit Policy, Data Science, and Capital Markets Leads to establish a strategic pricing framework informed by competitive landscape, portfolio management, and Square’s priorities

  • Lead the development of product positioning, value propositions, and messaging for all go-to-market executions that cover the entire credit product portfolio with explicit ownership over positioning and go-to-market for the Square Loans product

  • Establish the ideal seller adoption path for credit products and define the cross-sell opportunities to deliver seller value as credit needs arrive

  • Execute against the go-to-market elements of the credit product strategy with responsibility over all surface areas that showcase the credit product suite

  • Responsible for ongoing conversion optimization across shared marketing surface areas and informing best-fit modeling and pre-qualification frameworks to based on seller conversion behavior

  • Promote a test and learn culture by moving with urgency, shipping often, and iterating

  • Partner with Growth Marketing, Creative, and Design to develop compelling, contextual, and relatable go-to-market concepts that resonate and prompt customer behavior

Qualifications

You Have:

  • 12+ years of product marketing or related experience (growth marketing, credit policy, management consulting in a relevant industry) with a Bachelor’s degree, or 10+ years with a Master’s degree

  • Expertise in credit product marketing, including credit cards and secured or unsecured lending

  • Segmented marketing experience with delivery of insights based segmented marketing programs

  • Ability to articulate a compelling differentiation strategy and clear positioning based on customer needs, competitive dynamics, and market trends

  • Experience creating competitive intelligence programs, around pricing of competing credit offers

  • Experience developing strategy, directly executing against strategy, and leading teams to meet common goals, demonstrating an ability to influence without authority

  • Experience leading product launches and growth marketing campaigns across multiple products and channels

  • Comfort with both qualitative and quantitative research methodologies and establishing a research roadmap

  • Strong understanding of experimentation best practices and experienced in setting an experimentation roadmap

  • Excellent communicator with an ability to synthesize complex information into clear narratives and strategies

  • Ownership or engagement with portfolio pricing across a credit product suite for business or consumer

  • Familiarity with leading underwriting methodologies and best practices

  • Track record of delivering meaningful results and increasing levels of responsibility

  • Genuine interest in financial technology and passion for Square’s mission of economic empowerment

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $207,900 - USD $311,900
Zone B: USD $207,900 - USD $311,900
Zone C: USD $207,900 - USD $311,900
Zone D: USD $207,900 - USD $311,900

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.