People Matter

Analytics Lead, B2B Strategy & Marketing



Marketing & Communications, Data Science
Chicago, IL, USA
Posted on Tuesday, June 25, 2024

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Square is looking for a talented and motivated data leader to join our Marketing Analytics team - someone who is passionate about driving business insights and analytics and who can effectively communicate their findings to cross-functional leadership and stakeholders in a fast paced environment. As a B2B analytics lead within the Marketing Analytics organization, you will focus on optimizing key B2B strategies by measuring media and campaign effectiveness, engagement (content, experiences etc), lead acquisition, and impact to Sales. You will develop frameworks to evaluate marketing campaign results, socialize learnings and recommendations, and drive experimentation to identify growth opportunities. You will be the liaison between the Sales, Marketing, and the broader analytics team to ensure we have proper measurement in place for all B2B marketing spend. You will work closely with numerous stakeholder teams, including performance marketing, priming/mid-funnel marketing, content marketing, product marketing, finance, and sales, to understand and align marketing strategies, timelines, and tactics across Square’s Go to Market (GTM) activities and strategies. This role will drive accountability and prioritization to ensure we are focused on high impact areas that yield business growth.

You will:

  • Lead a team of 1-2 other analysts responsible for analyzing, measuring and optimizing our B2B marketing strategies and identify priority focus areas to drive success with particular focus on quality lead acquisition

  • Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable

  • Develop a deep understanding of our customer journey and drive campaign measurement of spend across B2B demand generation tactics across both online (Search, Social, Content) and offline (Field Marketing, Conferences) marketing strategies

  • Participate in target list configuration and analysis, working with Data Science and Machine Learning teams to leverage modern scoring approaches

  • Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI

  • Develop insights to inform optimization and future go-to-market strategies and decisions

  • Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution

  • Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings


You have:

  • 8+ years of related analytical experience in B2B marketing. Experience focused on small-medium business sales and subscription services is a plus

  • Strong technical skills with SQL and data visualization tools (ex: Looker). Python is a plus.

  • Hands-on technical expertise with Salesforce, marketing platforms such as Marketo and its 3P integrations with other tools, and an understanding of other sales pipeline management and routing tools such as LeanData and ChiliPiper

  • Familiarity with analytics around lead scoring, nurtures and signal based trigger campaigns

  • Experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing or other analytics and data-led approaches for B2B marketing is a plus

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $163,600 - USD $245,400
Zone B: USD $152,200 - USD $228,200
Zone C: USD $144,000 - USD $216,000
Zone D: USD $135,800 - USD $203,600

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.