People Matter

Partner Marketing Manager, Mid-Market (Cash App & Afterpay)



Marketing & Communications
San Francisco, CA, USA
Posted on Wednesday, June 12, 2024

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at

Job Description

As a Partner Marketing Manager supporting the Cash App and Afterpay SMB-MM businesses, you are responsible for developing, managing and scaling marketing programs, driving the success of our partnership with an exciting range of companies and retailers in the US.

Within this highly cross-functional role, you will work with multiple teams across various functions including Sales and Account Management, Ads/Affiliates, Integrated Marketing & Marketing channel leads, Legal, and Insights & Analytics.


  • Drives the Marketing Strategy for the SMB-MM segment, through internal & external co-marketing opportunities, Partner channel best practices and advises on co-marketing spend to drive partnership growth.

  • Develops repeatable SMB-MM merchant co-marketing opportunities in collaboration with consumer marketing and creative.

  • Collaborates with B2B content marketing to articulate our marketing best practices as compelling collateral and maintains our U.S. Marketing Resource center

  • Enables Account Management to pitch and drive adoption of best practices or turnkey marketing opportunities.

  • Ensures flawless execution of a merchant’s co-marketing campaign by collecting assets and briefing teams, ensuring creative complies with merchant and Afterpay brand guidelines and all necessary internal and external approvals are received to keep project launches on schedule.

  • Collaborate with Insights & Analytics on campaign performance to share back with the merchant and the business. Develop Merchant and Campaign benchmarks for future campaigns.


Who You Are:

  • You are a strategic marketer, detail oriented and have experience scaling programs.

  • You have proven success in developing impactful campaigns across multiple channels

  • You are a storyteller, pitching ideas and concepts comes naturally to you.

  • You are a self-starter, able to take ownership and responsibility for projects. You anticipate problems and roll up your sleeves to tackle large projects and get things done

  • You know how to communicate proactively and effectively with a diverse set of internal and external stakeholders

  • You excel at project management and have proven the ability to implement process optimization cross-functionally to achieve results.


  • 7+ years relevant work experience in marketing with proven ability to develop and lead omnichannel marketing campaigns

  • Background working with traditional and digital media

  • Retail and agency experience a plus

  • Bachelor’s degree in marketing or related field is preferred

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $122,900 - USD $169,000
Zone B: USD $114,200 - USD $157,100
Zone C: USD $108,200 - USD $148,700
Zone D: USD $98,300 - USD $135,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.