Senior Product Marketing Manager
Spring
Marketing & Communications, Product
Remote
Posted on Aug 31, 2024
Amaze is the parent company to several organizations. www.amaze.co, www.spri.ng and a growing retail services business that requires a team of “experts” to help creators become the next “great brand.”
Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.
The Product Marketing team influences early stage product development and roadmaps, provides actionable insights rooted on research, defines positioning, messaging and creates go-to-market plans, to support the adoption and growth of Amaze solutions.
We are seeking an experienced full-stack Senior Product Marketing Manager to drive and manage the go-to-market launch of our future products and services. This candidate will spend a majority of their time influencing leadership on critical decisions to prepare for the launch of future products, features, and services. This role will be deeply embedded with the product team and will represent the perspective of the market and voice of the customer within product development to ensure we are making the best decisions to drive adoption, value for customers, and business growth. If you have a curious mindset, a passion for storytelling, and a knack for nailing messaging, this role is perfect for you.
What you'll do:
- Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
- Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
- Lead the development of go-to-market plans for new products, features, and services and drive integrated efforts across cross functional teams
- Influence product teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
- Partner with marketing and sales teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc. based on a solid and engaging narrative that speaks about value and transformation.
- Help develop and test monetization strategies, including subscription packages and upsell opportunities that build and sustain recurring revenue.
What we're looking for:
- 5+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams with a track record of successful product launches with measurable results.
- Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and strong storytelling skills.
- Strong research skills with experience using and finding data and insights to inform and influence product strategy.
- Excellent communication and collaboration skills to work effectively and be able to influence without authority.
- A growth mindset where you view problems as opportunities and ambiguity as adventure.
- Experience in B2C is ideal, bonus if you also have B2B and B2B2C experience working on creative, marketing or/and ecommerce products.
What we offer:
- Join us in this exciting role where your strategic vision and storytelling expertise will make a significant impact on our product and creators' success. If you are ready to take on this challenge, apply now and become a vital part of our team.
- Mentorship and development from a recognized product marketing leader. You will not be walking alone.
- Competitive salary
- Company Stock/Option Plan
- Flexible daily working hours, we value work-life balance
- Competitive Health Plan
- Company Benefits and Perks
Amaze is committed to fostering a diverse work environment and is proud to be an equal opportunity employer. We value diversity in our current and future employees, and we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We are a hybrid remote/in-office, international team with multiple office spaces in the U.S. where employees can work and collaborate together, attend large-scale meetings, and host creator events. Our passion is to bring together a community of people who have a love for product, technology, and a drive to change the world of e-commerce and design.
We encourage everyone who has this passion and energy to apply. We are open to all backgrounds and experiences relevant to our openings and strategy. We are out-of-the-box thinkers. We know the best talent comes from passionate people. If that sounds like you, we would love to hear from you! If you need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. We will not accept or review any CVs from external recruitment agencies. Amaze Software and Holding companies participate in E-Verify. E-Verify is a web-based system that allows an employer to determine an employee’s eligibility to work in the US using information reported on an employee’s Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.