Performance Marketing Manager, India & Europe
Spring
Marketing & Communications
Remote
Posted on Aug 31, 2024
Amaze is the parent company to several organizations. www.amaze.co, www.spri.ng and a growing retail services business that requires a team of “experts” to help creators become the next “great brand.”
Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shoppable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.
The Performance Marketing Manager will be responsible for driving customer acquisition, engagement, and retention through various digital marketing channels in the India and Europe/UK regions. This role requires a data-driven marketer with a strong understanding of the specific global demographics, paid media strategies, performance optimization, and a passion for measurable results.
What you'll do:
- Develop and execute performance marketing strategies across multiple channels in India and Europe/UK, including Google Ads, Meta, LinkedIn, and other relevant platforms.
- Manage and optimize paid search, display, social, and retargeting campaigns to achieve key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates as it relates to the India and UK regions.
- Conduct A/B testing and other experiments to identify the best-performing creatives, landing pages, and targeting strategies.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content that drive engagement and conversions.
- Monitor and analyze campaign performance data, generating actionable insights and presenting findings to stakeholders.
- Utilize web analytics tools like Google Analytics, SEMrush, and others to monitor and report on key metrics and campaign performance.
- Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve maximum ROI.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to continually improve performance marketing efforts and test into new channels.
- Work closely with cross-functional teams, including product, sales, and analytics, to align marketing strategies with business goals.
What we're looking for:
- 5+ years of experience in performance marketing, digital marketing, or a related field.
- Proven track record of managing and optimizing digital marketing campaigns across various channels.
- Strong analytical skills with experience in data analysis, conversion optimization, and using data-driven insights to drive marketing strategy.
- Proficiency with marketing tools and platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, and others.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong understanding of customer segmentation, targeting, and personalized marketing approaches.
What we offer:
- Competitive salary
- Company Stock/Option Plan
- Flexible daily working hours, we value work-life balance
- Competitive Health Plan
- Company Benefits and Perks
About Amaze
Amaze is committed to fostering a diverse work environment and is proud to be an equal opportunity employer. We value diversity in our current and future employees, and we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We are a hybrid remote/in-office, international team with multiple office spaces in the U.S. where employees can work and collaborate together, attend large-scale meetings, and host creator events. Our passion is to bring together a community of people who have a love for product, technology, and a drive to change the world of e-commerce and design.
We encourage everyone who has this passion and energy to apply. We are open to all backgrounds and experiences relevant to our openings and strategy. We are out-of-the-box thinkers. We know the best talent comes from passionate people. If that sounds like you, we would love to hear from you!
If you need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. We will not accept or review any CVs from external recruitment agencies. Amaze Software and Holding companies participate in E-Verify. E-Verify is a web-based system that allows an employer to determine an employee’s eligibility to work in the US using information reported on an employee’s Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.