Senior Manager, B2B Marketing (12-month FTC)
Smarking
About JustPark
JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.
We’ve always believed parking should be easier—from end to end. That’s why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality.
ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.
Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.
About the role
We’re looking for a seasoned B2B Marketer to cover for our Senior Manager, B2B Marketing’s maternity leave for approximately 12 months with a start date ideally in early September. You’ll own and deliver the approved UK B2B marketing plan for the rest of 2025 while shaping the early roadmap for 2026. Reporting into our Senior Director, B2B Marketing, you’ll drive demand, brand visibility and revenue across key verticals—combining campaign expertise, event management skills and data-led optimisation to keep our growth trajectory on track.
What you’ll do
- Drive owned channel performance across email, social media (LinkedIn), and web — delivering campaign content and always-on activity that aligns with business priorities, supports lead generation, and maintains consistency in tone, voice and design.
- Brand Awareness: You’ll lead the development and execution of integrated campaigns that increase brand and product awareness among business decision makers in key sectors (Parking Operators, Commercial Real Estate, and Hospitality). Most prospects know of us as a B2C solution but are not yet familiar with how we can help drive revenue for underutilised car parks.
- Lead Generation: Work with the performance marketing team to optimise current demand capture and lead generation campaigns (Google Ads, LinkedIn, etc.) in order to generate MQLs for new car park listings as well as corporate fleet accounts across the UK.
- Account Engagement: You’ll partner with Account Management and CRM teams to develop account-based marketing activity that supports key account growth and upsell, such as monthly newsletters, client lunch & learns and webinars.
- Content Development: You’ll work with sales leadership to identify the best client testimonials and case studies for our everyday parking solutions (Reservations, On Demand, Insights), and you’ll manage an external content agency in producing relevant SEO-driven blog and social content on a monthly basis.
- Event Execution: You’ll manage the coordination of JustPark’s presence at key industry events, including Fleet & Mobility (Oct), IPC (Nov), ParkEx (May) and other strategic gatherings. You will own the budget as well as the relationships with the event, our experiential agency, and our internal sales team in order to make the event a success.
- Cross-Functional Leadership: You’ll act as the marketing point of contact for the commercial team in the UK, joining weekly sales meetings and managing marketing requests from sales and account management.
- Analytics & Reporting: You’ll partner with our analytics and performance marketing teams to measure success against revenue/bookings at B2B locations, MQL volume & quality, and event engagement.
- Hands-on B2B/ABM marketer with proven impact in a high-growth or scale-up environment.
- Event & experiential marketing prowess—from concept through flawless execution.
- Track record of exceeding revenue targets and accelerating qualified lead generation.
- Entrepreneurial mindset: proactive, autonomous, and always experimenting with new ideas.
- Skilled at juggling multiple projects and aligning cross-functional teams and agencies.
- Strategic mindset combined with strong project management and executional skills.
- Investment in YOU and your wellbeing: competitive healthcare package & other wellness offerings!
- Simplifying journeys so you can breathe easier: a range of travel related benefits for you to take advantage of such such as parking credit and much more!
- Recharge your batteries: lunches, snacks, drinks & other sustenance provided for you in the office & a generous holiday policy.
- We look out for your family: enhanced parental leave offerings and childcare benefits
- Look after the pennies!: 401k/pension offerings & referral schemes to continue growing our team
- Success is best when it's shared!: regular social activities and opportunities to spend time with your colleagues outside of work on us!
Our Interview Process
First-stage - 30-minute virtual video interview via Google Meet with the People Team to tell you more about JustPark and the role and learn more about your experience
Second-stage - 45-minute virtual video interview via Google Meet with the Hiring Manager
Final stage - A 1 hour final interview to meet your team and manager and cover final interview-type questions around the role