People Matter

Senior Market Researcher

Scribd

Scribd

Sales & Business Development
United States · Canada
Posted on Tuesday, July 2, 2024
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
Our flexible work benefit - Scribd Flex - enables employees, in partnership with their manager, to choose the daily work-style that best suits their individual needs. As an organization, we prioritize collaboration and intentional in-person moments to build culture and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.
Overview
We are seeking an experienced Senior Market Researcher to provide deep insights into our brand’s position within the market, identify opportunities for growth, and understand the evolving needs of our target audience. This candidate will play a key role in shaping our brand strategy by providing data-backed recommendations across the organization. Your insights will guide strategic decisions across marketing campaigns, product development, and brand positioning.

Responsibilities

  • Design and execute brand health tracking studies to monitor brand performance over time.
  • Conduct audience research to identify target demographics, preferences, behaviors, and emerging trends.
  • Analyze competitive landscapes, identifying strengths, weaknesses, opportunities, and threats.
  • Collaborate with cross-functional teams to translate insights into actionable strategies for brand growth.
  • Develop and maintain research methodologies, including surveys, focus groups, interviews, and data analysis techniques.
  • Present findings and recommendations to senior management and stakeholders in a clear, compelling manner.
  • Stay abreast of industry trends and advancements in market research tools and methodologies.

Research Methodolgies

  • Quantitative Methods: Solid background in conducting quantitative research including surveys (e.g. Conjoint, MaxDiff), structured interviews, and usage data analysis. This includes developing hypotheses, operationalizing variables, sampling, and applying appropriate statistical methods to analyze data (e.g., statistical significance, weighting, data cleaning, regression, cluster/segmentation analysis, content analysis, narrative analysis, thematic analysis.)
  • Qualitative Methods: Experienced in qualitative research techniques such as focus groups, in-depth interviews, ethnographic studies, and content analysis. The ability to interpret open-ended data into actionable insights is crucial.
  • Secondary Research: Skilled in performing literature reviews, industry reports analysis, and competitor benchmarking using databases like Statista, IBISWorld, or similar.
  • SEO and Social Listening Tools: Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social listening platforms (e.g., Brandwatch, Mention) to understand audience behavior online and gauge brand sentiment.

Strategic & Analytical Skills

  • Competitive Analysis: Ability to conduct comprehensive SWOT analysis, market positioning maps, and competitive benchmarking.
  • Trend Forecasting: Keen sense for identifying and interpreting emerging trends using trend analysis tools or methodologies.
  • Customer Segmentation & Personas: Experience in segmenting target markets and developing detailed customer personas based on demographic, psychographic, and behavioral criteria.
  • Insight Generation: Not just collecting and analyzing data, but synthesizing findings into clear, actionable insights that can inform brand strategies.

Qualifications

  • Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master’s degree is a plus.
  • 7+ years of experience in market research, brand analysis, or a similar role, preferably in the tech industry.
  • Strong analytical skills with the ability to interpret data and generate insightful conclusions.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Proactive, detail-oriented, and capable of managing multiple projects simultaneously.
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $113,500 [minimum salary in our lowest geographic market within California] to $183,750 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $93,500 [minimum salary in our lowest US geographic market outside of California] to $174,250 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $117,500 CAD[minimum salary in our lowest geographic market] to $173,750 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.
Benefits, Perks, and Wellbeing at Scribd
*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs
Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life
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We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations [@] scribd.com about the need for adjustments at any point in the interview process.
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.
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Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, Delaware, DC, Florida, Georgia, Hawaii, Iowa, Massachusetts, Maryland, Michigan, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Vermont, Washington, Ontario (Canada), British Columbia (Canada), or Mexico.
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