People Matter

PR Manager



Marketing & Communications
United States · Canada
Posted on Friday, May 10, 2024
Role Summary
If you’re an ambitious PR pro looking for an opportunity to up-level your career, work with great people and have an outsized impact at a tech company on a mission to spark human curiosity, read on. We’re scaling up our communications function to meet the needs of the business as it rapidly grows, and you’ll play a key role in crafting the strategy, driving execution and shaping the future of the function.


  • Develop and execute communications strategies and programs to drive media coverage. Collaborate cross-functionally with marketing, product, content acquisition, and senior leadership to craft compelling messaging and storylines.
  • Manage day-to-day relationships with Scribd Inc PR agencies.
  • Bring, develop, and nurture relationships with media to secure media opportunities.
  • Work closely with social media and content teams to build profile and drive the power of earned media in building company reputation.
  • Lead the development and execution of thought leadership strategies, acting as a strategic advisor to leadership and subject matter experts.
  • Collaborate closely with cross functional teams on coordinated campaigns, events, and launches.


  • 5 - 7 years of relevant public relations and influencer experience (agency and/or in-house)
  • Experience crafting thoughtful and impactful public relations and media strategies and campaigns.
  • Subscription service / tech experience required. Publishing / books experience a plus.
  • Existing media relationships with top-tier and industry media outlets with examples of coverage and stories secured
  • As comfortable with strategic planning/thinking as you are writing/executing
  • Executive presence and the ability to work closely with senior executives
  • Can successfully collaborate with peers in PR-adjacent disciplines, including social media team, content team, growth marketing team, etc.
  • Excellent written and verbal skills, interpersonal and communication skills with English fluency
  • Passion for crafting a wide-range of messaging from thought-leadership to product launches to crisis communications
At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $99,000 [minimum salary in our lowest geographic market within California] to $159,500 [maximum salary in our highest geographic market within California].
In the United States, outside of California, the reasonably expected salary range is between $81,000 [minimum salary in our lowest US geographic market outside of California] to $151,750 [maximum salary in our highest US geographic market outside of California].
In Canada, the reasonably expected salary range is between $101,500 CAD[minimum salary in our lowest geographic market] to $150,250 CAD[maximum salary in our highest geographic market].
We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.