Senior Email Marketing Specialist (EMEA Shift: 2 PM to 11 PM IST)
Rubrik
About the team:
Rubrik’s Marketing Team is growing, and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. Join us and let’s be unstoppable, together.
About the role:
Rubrik is hiring a Senior Email Marketing Specialist to execute and optimise email marketing campaigns that drive engagement and pipeline growth. Reporting to the Marketing Centre of Excellence, you will be partnering closely with the Email Marketing Manager based in the United States and will be responsible for building and deploying campaigns, managing automation workflows, and analysing performance metrics to improve effectiveness. This highly cross-functional role requires strong technical execution skills in Marketo and Salesforce, along with a data-driven mindset to continuously refine and enhance our email marketing efforts.
What you'll do:
- Email Campaign Execution & Optimisation
- Build, test, and deploy email campaigns using Marketo, ensuring best practices for deliverability, formatting, and engagement.
- Implement segmentation and personalisation strategies to enhance audience targeting and relevance.
- Conduct A/B testing on subject lines, CTAs, and email design to optimise engagement rates.
- Work with the Email Marketing Manager to execute the overarching email strategy effectively.
- Automation & Lifecycle Marketing
- Develop and maintain automated workflows (nurture programs, re-engagement sequences, onboarding campaigns, etc.).
- Monitor and optimise email automation to align with the customer and prospect lifecycle.
- Collaborate with Marketing Ops and Sales teams to ensure seamless lead routing and scoring processes.
- Performance Tracking & Reporting
- Analyse email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness.
- Leverage Tableau, Looker, or Adobe Analytics to create and present reports on email performance.
- Provide recommendations to enhance email engagement and marketing automation efficiency.
- Collaboration & Process Improvement
- Work closely with Demand Generation, Product Marketing, and Sales to support campaign execution.
- Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations.
- Partner with Marketing Operations to enhance data hygiene and list segmentation.
- Identify opportunities to improve email production processes and workflow efficiencies.
Experience you'll need:
- 5+ years of hands-on experience in email marketing and marketing automation, preferably in a B2B SaaS company.
- Expertise in Adobe Marketo (Marketo Certified is a plus).
- Proficiency in Salesforce CRM (3+ years preferred).
- Strong copywriting and content optimisation skills for email marketing.
- Experience with reporting tools (Tableau, Looker, Adobe Analytics, etc.).
- Proficiency in G-Suite (Google Sheets, Docs, Slides, etc.)
Nice-to-Have
- Experience managing multi-touch nurture campaigns and automation workflows.
- Familiarity with HTML/CSS for email design.
- Knowledge of Snowflake data warehouse for data-driven segmentation.
- Operational experience with lead routing, data hygiene, and lifecycle management.
- Ability to mentor junior marketers and improve internal processes.
Location & Work Hours
- Location: Bengaluru, Karnataka (Hybrid)
- Work Hours: 2 PM - 11 PM IST.
Join Us in Securing the World's Data
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
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Inclusion @ Rubrik
At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data.
Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential.
Our inclusion strategy focuses on three core areas of our business and culture:
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Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here.
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Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries.
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Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.