People Matter

Associate Alliance Marketing Manager



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Thursday, June 20, 2024

About the Role:

If you are a talented Alliances Partner Marketing professional and you are passionate about demand generation, committed to delivering results, and looking to join one of the hottest companies in the security industry, we have the perfect position for you. We are looking for an Associate Alliances Marketing Manager based in India to plan and execute demand generation programs with our strategic alliance partners - Microsoft, AWS, Zscaler, Crowdstrike.

This individual will be responsible for the planning and execution of global partner programs and campaigns, while enhancing our security brand with alliance partners in support of the company’s pipeline and growth goals. With a strong partner marketing background, this role will act as a subject matter expert for marketing-with and through, and serve as a liaison between partner marketing and the rest of the marketing org. Additionally, this individual will work with a cross-functional team within Rubrik to support company wide priorities. The successful candidate will have excellent organizational skills, be super creative, and the proven ability to work and communicate cross functionally.

What You'll Do:

  • Define and execute global campaigns and launches to drive awareness, engagement, and growth, such as, partners’ end user conferences and roadshow events, thought leadership webinars, round table events, and other formats that generate leads.
  • Develop scalable partner demand generation sales play for the marketing functions (field marketing, events, campaigns) to execute to drive pipeline
  • Be a key stakeholder Rubrik hosted virtual events, assisting with registration goals thru our partners.
  • Track lead flow to ensure sales are following up with leads in a timely manner
  • Work with third party vendors to pilot new DG ideas
  • Own the operational tasks associated with campaigns: procurement process, SFDC campaign build, registration pages, lead follow up resources for SDRs, lead uploads, etc.
  • Build relationships with and work closely with regional marketing teams and alliance managers to help align DG with company goals.
  • Manage budget ensure partner investments deliver pipeline and ROI.

What You’ll Need:

  • 4+ years of relevant work experience in marketing with b2b technology companies.
  • Experience in partner marketing
  • Experience working with Alliance partners is preferred
  • Ability to create, manage, and execute multiple campaigns concurrently and quickly pivot as needs change
  • Strong understanding of the IT and security buyer, ability to write and create compelling programs for buying personas.
  • Excel at cross-functional collaboration with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
  • Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives.
  • Strong creative thinker and problem solver
  • BS/BA degree or equivalent experience

About Rubrik:

Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

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Diversity, Equity & Inclusion @ Rubrik

At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.

Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.

Our DEI strategy focuses on three core areas of our business and culture:

  • Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.

  • Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.

  • Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.

Equal Opportunity Employer/Veterans/Disabled

Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.