People Matter

Social Media Analyst

Rubrik

Rubrik

Marketing & Communications, IT
Bengaluru, Karnataka, India
Posted on Sunday, February 4, 2024

We are seeking a data-driven and strategic social media analyst to join our marketing team. You will play a pivotal role in driving our social media success through comprehensive listening, competitive analysis, and data-driven insights. This role will sit in Bangalore, India, and report directly to the Senior Marketing Content & Social Manager.

Responsibilities

Social Media Listening & Monitoring

  • Develop and implement a robust social media listening strategy using advanced monitoring tools.
  • Track brand mentions, sentiment analysis, and key industry conversations across relevant platforms.
  • Identify emerging trends, influencers, and potential opportunities for engagement.
  • Prepare insightful reports and presentations to inform social media strategy and campaigns.

Competitive Analysis & Reporting

  • Conduct in-depth competitor social media presence analysis, including content strategy, engagement metrics, and audience demographics.
  • Benchmark our performance against key competitors and identify areas for improvement.
  • Develop and present competitive reports to stakeholders to inform strategic decision-making.

Data Analysis & Reporting

  • Utilize data analytics tools and techniques to measure the effectiveness of social media campaigns and initiatives.
  • Translate complex data into actionable insights that drive campaign optimization and strategy.
  • Develop and present clear, concise, visually appealing reports to inform stakeholders.

Additional Responsibilities

  • Stay up-to-date on the latest social media trends and best practices.
  • Collaborate cross-functionally with the Marketing team on social media initiatives.
  • Proactively identify and address potential social media risks and opportunities.

Qualifications

  • 3+ years of experience in social media reporting and analytics.
  • Proven experience with social media listening and monitoring tools (e.g., Brandwatch, Sprout Social, Meltwater).
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent written and verbal communication skills, with a focus on data storytelling.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).
  • Familiarity with competitive analysis methodologies and best practices.
  • Experience with social media advertising platforms (e.g., Facebook Ads, Twitter Ads) is a plus.
  • Bachelor's degree in Marketing, Communications, or related field required.

About Rubrik:

Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, Rubrik helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. Rubrik helps organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.

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Diversity, Equity & Inclusion @ Rubrik

At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.

Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.

Our DEI strategy focuses on three core areas of our business and culture:

  • Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.

  • Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.

  • Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.

Equal Opportunity Employer/Veterans/Disabled

Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

EEO IS THE LAW

EEO IS THE LAW - POSTER SUPPLEMENT

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS