People Matter

Sr. Product Marketing Manager, Verticals



Marketing & Communications, Product
Belmont, CA, USA
Posted on Wednesday, June 19, 2024

Say hello to opportunities.

It’s not everyday that you consider starting a new career. We’re RingCentral, and we’re happy that someone as talented as you is considering this role. First, a little about us, we’re a $2 Billion annual revenue company with double digit Annual Recurring Revenue (ARR) and a $93 Billion market opportunity in UCaaS, Contact Center and AI-powered adjacencies. We invest more than $250 million annually to ensure our AI-enabled technology and platforms meet or exceed the needs of our customers.

RingSense AI is our proprietary AI solution. It’s designed to fit the business needs of our customers, orchestrated to be accurate and precise, and built on the same open platform principles we apply to our core software solutions.

The Sr. Product Marketing Manager, Verticals will spearhead the development and management of go-to-market strategies for pivotal industry sectors. As an expert in the field, you will take charge of multiple domains such as Healthcare, Financial Services, Education, and Retail. Your responsibilities will include analyzing market dynamics, conducting competitive analysis, and crafting comprehensive messaging frameworks. You will contribute to the creation of sales support materials tailored to specific industries, facilitating internal training sessions to enhance sales effectiveness. As a thought leader, you'll leverage various mediums—blogs, datasheets, whitepapers, webinars, podcasts, and speaking engagements—to disseminate insights and expertise. Throughout these efforts, you will play a vital role in shaping RingCentral's future in vertical marketing.

This is where you and your skills come in. We’re currently looking for:

  • 5+ years experience in Product Marketing with experience building out product positioning, sales enablement, and collateral (blogs, datasheets, whitepapers, pitch decks, and product videos).

  • 3+ years experience with at least one of the following verticals: Healthcare, Financial Services, Retail, and Education.

  • Strong understanding of enterprise business needs and buyer personas, particularly within UCaaS, CCaaS, or CPaaS

  • Experience in working with, and presenting to analysts including analyst briefings and speaking at analyst events

  • Experience hosting webinars, podcasts, and speaking at virtual, hybrid, and in-person events.

Job Duties:

  • Industry Analysis: Conducting thorough research on the target verticals to understand market dynamics, trends, challenges, and opportunities.

  • Customer Insights: Gathering insights into the unique needs, pain points, and behaviors of customers within each vertical.

  • Go-to-Market Strategy: Developing comprehensive go-to-market strategies for products or services within the vertical, considering factors such as positioning, messaging, pricing, and distribution channels.

  • Collaboration with Product Development: Working closely with product development teams to ensure that products are aligned with the needs and requirements of the target verticals.

  • Content Creation: Developing compelling marketing collateral, including case studies, whitepapers, blog posts, and presentations, tailored to the vertical's audience.

  • Sales Enablement: Providing sales teams with the necessary tools, training, and resources to effectively sell products or services within the vertical.

  • Competitive Analysis: Monitoring competitor activity within the vertical and identifying opportunities for differentiation.

  • Performance Tracking: Monitoring and analyzing key performance metrics to assess the effectiveness of marketing initiatives.

  • Cross-functional Collaboration: Collaborating with various teams within the organization, including sales, product management, and marketing, to align efforts and drive success in vertical markets.

  • Thought Leadership: Establishing oneself as a thought leader within the industry by participating in industry events, speaking engagements, and contributing to relevant publications.

Desired Qualifications:

  • Previous experience in systems administration, networking, or IT.

  • International marketing experience, with an emphasis on EMEA.

  • Technical understanding of APIs, SDKs, and developer tools.

  • Experience managing business continuity within a vertical such as Healthcare or Financial Services.

What we offer:

  • Comprehensive medical, dental, vision, disability, life insurance

  • Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits

  • 401K match and ESPP

  • Paid time off and paid sick leave

  • Wellness programs including 1:1 coaching and meditation guidance

  • Paid parental and pregnancy leave and new parent gift boxes

  • Family-forming benefits (IVF, Preservation, Adoption etc.)

  • Emergency backup care (Child/Adult/Pets)

  • Pet insurance and Pet Telehealth

  • Employee Assistance Program (EAP) with counseling sessions available 24/7

  • Free legal services that provide legal advice, document creation and estate planning

  • Employee bonus referral program

  • Student loan refinancing assistance

  • Employee perks and discounts program

RingCentral’s Marketing team uses data, strategy and creativity to share our story with the world—and this is a once-in-a-career chance to help plan, coordinate, implement, and oversee it. As part of the global leader in the Unified Communications space, you’ll be supported with the resources to produce work that not only moves the needle, but moves markets.

RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.

About RingCentral

RingCentral, Inc. (NYSE: RNG) is a leading provider of business cloud communications and contact center solutions based on its powerful Message Video Phone™ (MVP™) global platform. More flexible and cost effective than legacy on-premises PBX and video conferencing systems that it replaces, RingCentral® empowers modern mobile and distributed workforces to communicate, collaborate, and connect via any mode, any device, and any location. RingCentral is headquartered in Belmont, California, and has offices around the world.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations, please click on the following link to learn more about how we can assist you.

If you are hired in Belmont, CA the compensation range for this position is between $140k and $175k for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.

This role has an application deadline of (60 days from the date of posting). Please apply prior to the deadline to be considered for the role.