People Matter

Senior Marketing Data Insights Analyst



Marketing & Communications, IT
Manila, Philippines
Posted on Thursday, March 7, 2024

Say hello to possibilities at Acquire Asia Pacific Philippines Inc. (Acquire BPO) under the RingCentral account (RingCentral).

It’s not everyday that you consider starting a new career. We’re Acquire BPO, and we’re happy that someone as talented as you is considering this role. First, a little about our client, RingCentral is a $2 billion global leader in cloud-based communications and collaboration software. RingCentral is fundamentally changing the nature of human interaction—giving people the freedom to connect powerfully and personally from anywhere, at any time, on any device.

This is where you and your skills come in. We’re currently looking for: Senior Marketing Data Insights Analyst to be the primary liaison between the Marketing Org and the Marketing Analytics team. The ideal candidate would have a mix of technical and business acumen, and is capable of informing actionable insights to our business leaders.

The Senior Marketing Insights Analyst is charged with KPI reporting and analysis related to the Demand Generation group. This entails weekly reporting in support of executive metrics review, as well as detailed analysis of pipeline production across relevant timeframe. In addition, the role is responsible for identifying strategic improvement opportunities across marketing campaigns by highlighting strengths and weaknesses, with the ultimate objective of meeting end-of-quarter org attainment.

To succeed in this role you must have experience in:

● Experience working with Marketing and Sales teams in a B2B SaaS environment, ideally responsible for measuring campaign performance, funnel throughput, and contribution to sales pipeline

● Experience forecasting marketing pipeline potential based on stakeholders’ input, including cost-per-lead adjustments, incremental spend calculations, and period-based conversion adjustments

● Experience working with various Marketing functions that leverage Inbound and Outbound tactics, with knowledge of marketing strategies to inform decisions toward campaign optimization

● Work independently to gather business requirements for the marketing org, while providing actionable recommendations to enhance performance across funnel metrics

● Partner closely with Data Governance and Data Engineering team to uphold metrics integrity, ensuring KPIs are accurately reflected across all stakeholder interactions

● Experience in scenario based simulation and mixed modeling for various marketing channels (e.g. based on spend to pipe ratio, cost per lead etc.) to inform spend efficiency a plus

Desired Qualifications:

● Proven experience leveraging data analysis tools and techniques is required

● Intermediate to Advanced Microsoft Excel proficiency, preferably with B2B financial or marketing & sales forecasting experience

● Functional Salesforce reporting skills required. Must be knowledgeable in Salesforce report / dashboard building, with full understanding of native report types and various Salesforce objects

● Functional (advanced preferred) knowledge of Tableau Software – practical application of visualization skills when performing ad-hoc data analysis

● Excellent written, verbal, and presentation skills using Microsoft Office & Google Suite

● Meticulous and results oriented, with the ability to excel in a collaborative, team-focused environment

● Bachelor’s degree in a quantitative field (e.g. Economics, Finance, Operations Research, Data Science etc.), advanced certifications welcomed

What we offer:

  • Comprehensive HMO package (medical and dental)

  • Personal Time Off Leaves

  • Quarterly Performance Bonus

  • Employee Assistance and Wellness Programs

RingCentral’s Solutions Engineering team uses expert knowledge of our platform to help new and existing clients create custom solutions that make the most of our technology.

RingCentral is the #1 global cloud-based communications provider because it is not just selling solutions; it is enabling human connections. That’s why RingCentral is the largest and fastest-growing pure-play provider in its space, with a market capitalization of over $4 billion, 20%+ annual growth and a $2 billion annual revenue run-rate.

RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: RingCentral is recognized as a Best Place to Work by Glassdoor, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success. RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.

About RingCentral/Acquire BPO

RingCentral, Inc. is a US-based company engaged as a global provider of cloud unified communications and collaboration solutions. It is being serviced in the Philippines by its offshore partner Acquire Asia Pacific Philippines, Inc.

Acquire BPO is an award-winning, global business outsourcer with 8,500+ staff operating out of Class A offices in 16 locations across the Philippines, Australia, the Dominican Republic, and the US, as well as from comprehensive Work-from-Home environments, where client-permitted. We are one of the fastest-growing BPO companies and Australia’s largest outsourcer to the Philippines.

We have 15 years of experience delivering intelligent contact center and back-office functions for global businesses across many industries including telecommunications, banking and financial services, insurance, media, education, and retail. We're recognized as being Safe, Flexible, and Innovative, giving our clients the capability to Outsource with confidence.

As a dynamic organization with the ability to take your career to the next level, we're looking for strong candidates to join our team and partner with one of the biggest cloud communications companies in the world - RingCentral. We value our employees highly and, as such, offer excellent career development programs and competitive compensation and benefits packages.

Acquire BPO is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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RingCentral, Inc. is a US-based company engaged as a global provider of cloud unified communications and collaboration solutions. It is being serviced in the Philippines by its off-shore partner Acquire Asia Pacific Philippines, Inc.