Product Marketing Manager
Repl.it
Location
Foster City, CA (Hybrid) In office M,W,F
Employment Type
Full time
Department
GTM
Compensation
- Compensation is determined based on career level, with the base salary for this role ranging from $160K – $220K • Offers Equity • Offers Bonus • Performance Based Bonus
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.
About the Role:
We’re looking for a Product Marketing Manager (PMM) to help accelerate the growth of Replit Agent— a core part of our mission to allow anyone to build software, without any coding experience.
This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives.
Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part storyteller, and part operator.
What You’ll Do:
Lead Product Marketing for our Launches
Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.Shape Messaging & Positioning
Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.Create Sales & Growth Enablement
Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.Lead Competitive and Market Insights
Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.Analyze & Learn
Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.
You'll be a Good Fit if you:
Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)
Love building from scratch — frameworks, processes, teams, and strategy
Excellent written communication and storytelling skills, with the ability to simplify complexity
Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync
Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook
Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories
Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure
Experience with sales enablement and competitive positioning for technical audiences
A collaborative, low-ego approach and willingness to dig into the details
Bonus Points:
Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams
Experience with Partner/Ecosystem Marketing- to start with, we are looking for a generalist who can also help out with Partner Marketing
Experience at a startup or high-growth environment where speed and adaptability matter
Understanding of AI and machine learning technologies
A track record of successful launches for developer-facing products
Example Projects:
Establishing a repeatable launch rhythm for major features and smaller updates
Building a competitive intelligence framework for the AI coding assistant space
Developing persona-driven messaging for builders across different segments and company sizes
Launching and executing co-marketing initiatives with Replit’s partner ecosystem
Coordinating cross-functional launches with engineering, product and marketing
Defining metrics and feedback loops between product, marketing, and the our builder community
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑💻 Autonoumous Work Environement
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
☕ In Office Amenities
Want to learn more about what we are up to?
Interviewing + Culture at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
Compensation Range: $160K - $220K