People Matter

Director, Marketing (IFP)

Oscar Health

Oscar Health

Marketing & Communications
New York, NY, USA
Posted on Thursday, June 20, 2024

Hi, we're Oscar. We're hiring a Director, Marketing (IFP) to join our Growth Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

The Director, Marketing (IFP) sets the strategic direction for the growth marketing team and is responsible for achieving quantitative growth goals. This role makes an impact on business results and meets or exceeds stated goals through the team's work, as well as by influencing others. This individual works autonomously to prioritize, partnering across the organization and up to leadership to gain alignment. This role relies heavily on data and performance metrics to proactively guide growth and strategy.

You will report to the Vice President, Growth Marketing.

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

If you live within commutable distance to our New York City office (in Hudson Square), our Tempe office (off the 101 at University Dr), or our Los Angeles office (in Marina Del Rey), you will be expected to come into the office at least two days each week. Otherwise, this is a remote / work-from-home role.

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note, this list of states is subject to change. #LI-Remote

Pay Transparency:

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $174,400 - $228,900 per year. The base pay for this role in all other locations is: $156,960 - $206,101 per year. You are also eligible for employee benefits, participation in Oscar’s unlimited vacation program and annual performance bonuses.


  • Uses data, historical performance, past experience and marketing acumen to proactively identify opportunities to drive growth within key strategic initiatives.
  • Creates and defines the roadmap for the team that meets or exceeds stated goals.
  • Ensures measurable impact - setting up campaigns that can be measured, overseeing analysis, creating executive summaries and socializing results
  • Ownership of marketing budgets, building business cases, allocation, rationale, tracking, forecasting and measuring ROI
  • Manage and own agency partner relationships - negotiating agreements, evaluating capabilities, and assessing proposals.
  • Lead cross functional teams to deliver key initiatives, leaning on experience and leadership capabilities to ensure optimal results.
  • Create and maintain a culture of excellence with relentless focus on maximizing the marketing team's impact on the business.
  • Compliance with all applicable laws and regulations.
  • Other duties as assigned.


  • 10+ years relevant work experience.
  • 5+ years of experience leading teams of direct and indirect reports.
  • 5+ years of experience identifying new and innovative ways to solve problems through marketing
  • 5+ years experience in a quantitative marketing discipline, using results to drive future strategies (managing direct channels, performance marketing, marketing analytics, etc)
  • 4+ years of experience using data and analytics to solve business problems.
  • 3+ years of experience working with multiple vendors and managing agency relationships
  • 3+ Agency management experience (selecting, overseeing, negotiating contracts, etc)

Bonus Points

  • Healthcare experience preferred, including knowledge of ACA/ Individual and Family specifically
  • Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ( to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Notice to Job Applicants.