People Matter

Lifecycle Marketing Lead



Marketing & Communications
Remote · United States
Posted on Saturday, September 2, 2023
About Opendoor
Founded in 2014, Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and our goal is simple: build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast. We have assembled a dedicated team with diverse backgrounds to support more than 100,000 homes bought and sold with us and the customers who have selected Opendoor as a trusted partner in handling one of their largest financial transactions. But the work is far from over as we continue to grow in new markets. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one. So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. Real estate is broken. Come help us fix it.

About the Team

Lifecycle Marketing channels are a significant driver of our business, with tremendous opportunity for further growth. We’re seeking a dynamic and experienced Lifecycle Marketing Lead to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Lead, you will manage a team of 2-3, plus external agency resources, to fully own (design, build, and optimize) our nurturing and engagement experience for our customers in their early lifecycle stages across email, push notifications and SMS. You will work closely with our product, analytics, data science, creative and finance teams to develop an experience that delivers relevant content and delights our customers, leading to conversion and revenue for the business.

Role Responsibilities:

  • Manage a team of 2-3 Lifecycle Marketing Managers, as well as external agency resources, to design and deliver our Early Lifecycle marketing strategy
  • Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters, design team and agency partners
  • Build a rigorous ongoing test roadmap to continually optimize performance - including tests on creative design, content, contact cadence / frequency, channel mix, etc.
  • Work with analytics and data science teams to set up regular reporting on key lifecycle marketing KPIs and campaign performance
  • Partner with product teams on a roadmap for the Marketing Tech we need to deliver highly engaging, highly personalized communications
  • Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

Skills Needed:

  • 5+ years experience in lifecycle marketing or CRM
  • 3+ years of people management experience
  • A passion for creating engaging, relevant and high performing customer experiences
  • An intuitive understanding of what makes a great customer experience, backed with strong analytical ability and a test and learn mentality
  • Conversant in relevant analytical tools / methodologies, e.g. A/B testing frameworks, performance attribution, measurement and reporting
  • Working knowledge of marketing automation tools and technology for personalisation
  • Self-driven and motivated to work in a fast-paced, dynamic environment.
  • Intense curiosity about data and the insights it holds about our customers.

Bonus Points if:

  • Experience working with Iterable email platform


Remote roles in the US are available in all states EXCEPT Hawaii, Alaska, Montana, or any US Territories.


The base salary range for this position in Colorado, Connecticut, Washington, and New Jersey is $164,000 - $225,500/yr, and in California and New York City is $184,000 - $253,000/yr. Base salary may vary depending on relevant experience, skills, geographic location, and business needs. We offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.


More About Us

To learn how we are reinventing the Real Estate industry check out our website, to hear about our culture directly from team members visit The Muse and to discover what we are building for our customers read our blog posts.

We Offer the Following Benefits and Perks

• Full medical, dental, and vision with optional 85% coverage for dependents
• Flexible vacation policy
• Generous parental leave
• Paid time off to volunteer
Please note that these benefits and perks are available only to Full Time team members and do not apply to contract roles.

Opendoor Values Openness

Our team celebrates our diverse backgrounds. We believe that being open about who we are and what we do allows us to be better. Individuals seeking employment at Opendoor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances. For California residents: for more information about the categories of personal information that we collect for recruiting purposes, please see our personnel Privacy Policy.