Senior Manager, International Regional Marketing (EMEA & APJ) - Auth0
Okta
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
The Auth0 Demand Generation Team
A high impact, matrixed team of demand generation experts dedicated to the Auth0 business unit. The team sits at the intersection of our global "Centres of Excellence" and the local expertise of our regional marketing organisations.
We are a collaborative, data driven group that prioritises technical credibility and developer first strategies. Our role is to bridge the gap between global vision and regional execution, acting as the strategic partner to International Sales leaders to drive pipeline velocity and scale our enterprise identity presence across the globe.
The Senior Manager, International Regional Marketing Opportunity
Okta is looking for a strategic, high energy Senior Manager, Regional Marketing to lead the demand generation strategy for the Auth0 business unit across EMEA and APJ.
As the primary bridge between the Auth0 Global Demand team and the Regional Field Marketing organisations, you will own and be accountable for Auth0’s international pipeline engine. This is not a traditional execution only field role; it is a senior orchestration role where you will influence regional budgets, oversee the localisation of global strategies, and ensure our developer led, enterprise grade identity solutions resonate across diverse international markets.
What you’ll be doing
Regional Strategy & Orchestration
- Act as the dedicated International partner to the Senior Director of Global Demand, translating global Auth0 campaigns into high impact regional execution plans for EMEA and APJ
- Partner deeply with the EMEA and APJ Field Marketing leaders. You will not "own" the field teams, but you will direct their Auth0 specific efforts, providing them with the strategy, campaign kits, and technical air cover needed to succeed
- Lead the quarterly and annual demand planning process for Auth0 across International regions, ensuring marketing investment is aligned with sales capacity and regional revenue goals
Integrated Demand Generation
- Monitor the handoff between marketing generated interest and xDR (Sales Development) follow up. Partner with international xDR leadership to ensure Auth0 leads are prioritised and handled with the necessary technical nuance
- Identify unique market opportunities in specific territories (e.g., DACH, UKI, ASEAN, ANZ) and work with the Global Centres of Excellence (Web, Paid Media, Global Campaigns) to build bespoke programs
- Utilise ABX account and product signals to help regional teams identify high intent accounts. Orchestrate multi channel "Always On" programs that move accounts from developer discovery to executive-level evaluation
Funnel Forensics & Reporting
- Own the "Auth0 Story" for International performance. You will track and analyse the health of the EMEA and APJ funnels, identifying gaps in coverage and over-performing channels
- Serve as the "Voice of the Region" back to Global Product Marketing and Global Campaigns. Use data to influence the global roadmap, ensuring assets are culturally relevant and technically accurate for international buyers
Sales & Partner Alignment
- Build strong relationships with the International Heads of Sales for Auth0. Act as their primary marketing consultant to troubleshoot pipeline velocity issues
- Partner with the Regional Partner Marketing teams to ensure Auth0 is integrated into the "co-sell" motion with key international SI and technology partners
What you’ll bring to the role
- 8+ years of B2B demand generation or field marketing experience, with a significant portion dedicated to the EMEA and/or APJ markets
- Proven ability to influence and drive results through "dotted line" relationships. You know how to get things done in a large, complex organisation without direct authority over every resource
- Experience in Cybersecurity, Identity, or Developer Tools is highly preferred. You must be comfortable discussing "Developer Led Growth" while pivoting to "CISO Value" in the same breath
- Expert level command of the marketing tech stack (Salesforce, Tableau, 6sense, Marketo). You don’t just report data; you provide actionable insights
- Deep understanding of the cultural and linguistic nuances of marketing across EMEA and APJ markets
- Bachelor’s degree in Marketing, Business, or a related field
#LI-RB4
#LI-HYBRID
Below is the annual salary range for candidates located in Ireland. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/irl.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.