Growth Product Marketing Specialist - Business Analyst
Okta
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box — we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
We are looking for a strategic and detail-oriented Business Analyst to join the Growth Product Marketing team. This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied. In this role, you’ll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals.
Key Responsibilities
Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities.Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data, align on business goals, and ensure insights are effectively integrated into strategic initiatives.Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact.Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution.Performance Measurement: Leverage data visualization and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities. Present actionable insights to leadership to inform strategy and improvement opportunities
Qualifications & Core Skills
- Bachelor’s degree in Marketing, Finance, Business Analytics, Management Science, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master’s degree in the same field with at least 1 year of relevant experience
- Demonstrated interest in Sales Operations, Marketing, or Product Marketing, with a desire to use quantitative analysis as a foundation for deeper understanding and long-term career growth in this space
- Proficient in data visualization tools such as Tableau, Looker, or similar
- Proficient in Excel, Google Sheets, and similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis
Ideal Candidate
- Brings strong critical thinking skills and curiosity to understand evolving company priorities and market needs
- Identifies appropriate business outcomes and connects them to go-to-market initiatives
- Experienced in merging data from disparate sources across business units and technology platforms
- Demonstrates attention to detail, is highly organized, and able to manage multiple projects under tight deadlines
- Collaborates effectively with diverse cross-functional teams and builds alignment across stakeholders with varying priorities and perspectives
- Navigates ambiguity and makes thoughtful recommendations by identifying key assumptions and leveraging available information
Preferred Experience
- SaaS industry background with familiarity in key performance metrics
- Experience using Salesforce for data and CRM reporting
- Exposure to market sizing for product or go-to-market initiatives
#LI-Hybrid
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
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