Copy Lead, Digital
Okta
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About our team
The Studio team at Okta is a growing group within Marketing, composed of creatives, strategists, producers and marketing managers alike. Our team’s focus is to lead the brand, tell powerful stories, and inspire creative excellence.As a partner to cross-functional teams across all of Okta, we tie our goals to our most important company initiatives, driving towards shared KPIs, strategies, and processes to unify and push the brand and business forward. We lead with strategy, grounded in collaboration and creativity.
About this role
We’re looking for a seasoned Manager, Digital Copywriting to lead and evolve the copy experience across Okta’s digital properties, including okta.com and auth0.com. This is a hands-on leadership role that combines copywriting excellence with people management, strategic thinking, and cross-functional collaboration. You will manage a team of writers and work closely with UX, visual design, content strategy, SEO, product marketing, and development partners to drive narrative consistency, elevate user experiences, and push the boundaries of B2B storytelling. Reporting into our Digital Creative Director, this person will be a key leader on the team and partner closely with the design team to innovate and evolve our digital experiences.
What you will do
- Lead a team of digital copywriters across web experiences, ensuring high-quality, cohesive, and brand-aligned storytelling.
- Partner with Design, UX, Strategy, and Product Managers on conceptual development, ideation, and execution across digital creative briefs
- Work cross-functionally with Brand Strategy, Digital Strategy, Content, Campaigns, Product Marketing, Development, SEO, Web Production, and Events to connect and bring to life brand and product stories on our digital experiences
- Partner with the lead UX manager to drive content strategy across all projects
- Lead their copywriting team in collaborating with designers to create innovative storytelling experiences
- Collaborate in Figma alongside designers to bring UX concepts to life through copy that is clear, engaging, and action-oriented.
- Leverage deep industry knowledge and a keen understanding of different audience types to write thoughtful and relevant copy across okta.com and auth0.com
- Establish and apply the Okta voice and tone across all work; ability to guide other writers / project owners on the voice and tone
- Lead the copywriters to tell product stories in a simple, interesting, and engaging way
- Coach and mentor junior writers, providing regular feedback, creative direction, and professional development opportunities
- QA content and manage editorial quality, ensuring all published work meets a high bar of clarity, tone, and technical accuracy.
- Support the team to create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; deliver and receive feedback
- Lead executive presentations to gain alignment
- Champion innovation and storytelling excellence, pushing creative boundaries to differentiate our brand in the tech space.
Your experience
- BA in English, Communications, Journalism, Marketing, or related field; BFA/creative writing background a plus.
- 10+ years experience in copywriting in a creative agency or client-side group, including 2+ years in a leadership or management role.
- Deep B2B/tech experience necessary, with strong understanding of cybersecurity or developer audiences preferred,
- Hands-on expertise in developing creative solutions on websites. Extraordinary copywriting skills and strong working knowledge of content strategy.
- Expertise in crafting narratives for websites and digital campaigns, with a strong portfolio that showcases your thinking and originality
- QA experience and attention to detail is essential
- World-class portfolio of work
- Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization
- Passion for copywriting, language, and creative direction
- Ability to apply systems thinking and understand user journeys and personas
- Highly organized, detail-oriented, and confident managing multiple projects with shifting priorities
- Must be a self-starter while being comfortable working in a collaborative, cross-functional team environment with internal partners, freelancers, agencies, and production partners
Why you are excited about this role
- You love the intersection of creative storytelling and strategic thinking
- You want to help shape the voice of one of the leading brands in identity and security
- You’re driven by impact, passionate about elevating B2B experiences, and thrive in cross-functional environments
- You get excited about building exceptional teams and mentoring talent
- You enjoy cross-collaboration and working closely with multiple teams across marketing, especially UX and visual designers
- You love to build beautiful digital storytelling experiences that make an impact on customers and prospects
- You are always innovating and find ways to enhance digital experiences and new ways to tell stories
- You want to create B2B copy that stands out from the sea of jargon
- You never shy from a challenge
- You bring positive vibes and a sense of humor to your work
Why we are excited about you
- You are a creative leader who inspires with both your ideas and actions, and you are a positive force of nature
- You are always bringing new ideas to the table
- You are happy to share your knowledge and insights with other team members
- You foster collaboration and inclusivity, always encouraging fresh perspectives
- You’re a natural storyteller who knows how to simplify complex ideas
- You are proactive and take the initiative to share your ideas
- You are accountable and do what you say
- You care deeply about craft, team culture, and the customer experience
- You know how to drive results while having fun doing it
- Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
- Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
- Develops Talent: Developing people to meet both their career goals and the organization’s goals.
- Drives Results: Consistently achieving results, even under tough circumstances.
- Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.