People Matter

Director, Marketing Strategy & Analytics



Marketing & Communications, Data Science
United States
Posted on Tuesday, June 11, 2024

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

The Marketing Strategy & Analytics Team

Okta’s Marketing Strategy & Analytics team plays a critical role in developing and tracking progress towards our key business performance indicators, detecting key changes in our marketing funnel performance and driving strategic analyses to optimize performance.

The Director of Marketing Strategy & Analytics Opportunity

What you’ll be doing

  • Lead team that analyzes data, distills insights and presents actionable recommendations to Marketing Leadership to improve performance of key programs.
  • Own scorecards that Marketing teams use for key marketing metrics. Ensure information is disseminated to internal stakeholders efficiently and effectively.
  • Manage, iterate and build self-service reporting in Tableau for key Marketing functions, including Field and Partner Marketing, Brand, Events, Sales Development and more.
  • Spearhead reporting for sales development organization, including capacity modeling support, quota attainment reporting and activity metrics.
  • Understand marketing technology ecosystem, including our data foundation in detail. Partner with internal teams on processes to ensure data accuracy and uninterrupted lead flow delivery to our Sales teams.
  • Build analytical models for annual planning purposes to provide business with proposed targets that will help with budget allocation decisions.
  • Partner with Sales Strategy & Operations and Marketing Strategy & Planning teams on quarterly operating reviews, ad-hoc analyses and reporting enablement.
  • Work cross-functionally with Okta’s Data & Insights team to build accurate data sources and pipelines to power Marketing reporting.
  • Provide end-to-end analytics support for marketing experiments, including establishing a measurement framework, A/B testing and reporting.
  • Establish a team vision and lead a team of analysts; includes instilling standard methodologies and processes, managing and communicating roadmap, and upskilling team members.

What you’ll bring to the role

  • 10+ years of experience in Marketing, Operations and Analytics in a B2B environment; sales operations or analytics experience would be a plus.
  • Demonstrated success driving business strategy by empowering decision makers with data and insights, developing frameworks and providing strategic partnership on overall marketing measurement.
  • Full-funnel metrics experience across attributable and non-attributable conversion actions.
  • Experience across multiple go-to-market motions: enterprise sales/account-based marketing, product led growth and partner marketing.
  • Significant understanding of Martech infrastructure, including database management, data hygiene, and integrations with first-party and third-party systems.
  • Expert in data-driven storytelling. Ability to communicate and influence effectively across a global, matrixed organization.
  • Strong analytical skills, cross-functional collaboration, and influence along with the ability to deal with ambiguity while building and transforming for scale.
  • Expert knowledge of Tableau, Salesforce CRM, Snowflake and Excel.
  • 3+ years of people management experience. Strong focus on both EQ and IQ.

And extra credit if you have experience in any of the following!

  • Digital Analytics experience, including systems like Google and Adobe Analytics
  • SQL Proficiency
Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Develops Talent: Developing people to meet both their career goals and the organization’s goals.

Drives Results: Consistently achieving results, even under tough circumstances.

Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.



Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit:

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:
$175,000$292,000 USD
The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$218,000$326,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today!

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at