Marketing Specialist (Lead Generation & Distribution)
NimbleRx
Marketing & Communications, Sales & Business Development, Operations
Redwood City, CA, USA
Posted on Oct 16, 2024
NimbleRx is a technology company that enables people to live their best lives by improving access to reliable, affordable healthcare. Our mission is to bring pharmacies into the future by building a convenient and easy-to-use service that supports pharmacists and empowers patients. We are a fast-growing, technology-first startup doing over $1 billion in GMV annually, and our team stays rooted in a patient-first mentality; we aim to bring all of our patients convenient access to reasonably-priced medications without ever needing to step foot in a pharmacy.
Nimble is seeking a Marketing Specialist to join our dynamic team, focusing on two primary objectives: lead contact sourcing and distribution. This role will play a critical part in driving our marketing strategy for a key segment, nurturing leads, and ensuring high-impact distribution across multiple channels. If you're passionate about finding new opportunities, managing campaigns, and seeing tangible results in lead generation, this role is for you.
You will:
- Manage TOFU, MOFU, and BOFU email marketing campaigns to engage and nurture leads
- Collaborate with sales to refine contact lists for precise targeting across various segments
- Identify new sources and opportunities for content distribution
- Lead pre and post-event marketing campaigns
- Design and distribute whitepapers, including landing pages and lead capture forms
- Manage Nimble’s presence at conferences and webinars: coordinate speakers, design presentations, and prepare marketing assets
- Promote speaking sessions through LinkedIn posts, email campaigns, and other marketing channels
- Create compelling thought leadership content
- Design email banners, event graphics, and promotional materials
What you bring:
- 3-4+ years of managing full-cycle marketing campaigns
- Experience with lead generation and marketing campaigns, preferably in pharmaceutical organizations or healthcare
- Proficiency in email marketing platforms (e.g., Constant Contact, Salesforce Marketing Cloud)
- Strong project management skills with a focus on deadlines and attention to detail
- Ability to collaborate across teams, especially with sales and external agencies
- Creative design skills for email, social media, and event materials
- Bachelor's degree
What's in it for you:
- Compassionate and driven colleagues in a fun environment where success is celebrated
- Accelerated career growth in a fast-growing company
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - work hard and take time when you need it
- 11 Paid Holidays
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.