Activation manager UK
Nick's
London, UK
About Us
At N!CKS, we’re not just a company - we’re on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple: to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we’re creating the future of snacking. Join us and help us revolutionize the way people eat!
Summary of the role
As our UK Activation Manager, you will be the heartbeat of Nick’s in the UK but with extra focus on London. This is a high-visibility, "feet-on-the-street" role designed for a proactive self-starter who thrives on building connections and making things happen. You won't just be following a playbook; you’ll be the one writing it by identifying the latest trends, forging relationships with local KOLs, and executing high-impact marketing activations that put Nick’s at the center of the UK health and wellness scene.
Areas of responsibility
- Brand ambassadorship: Act as the primary ambassador and voice of Nick’s in the UK with extra focus on the London area.
- Event representation: Represent the brand at key events, including trade shows, sampling activations, and parties.
- Relationship building: Identify and build strong relationships with Key Opinion Leaders (KOLs).
- Marketing execution: Identify and execute key marketing activations, including spotting new trends, events, and collaboration opportunities.
- Strategic proactivity: Proactively pursue key opportunities rather than waiting for instructions; you are expected to take the lead on local growth.
- Content creation: Create engaging content for Social Media (SoMe) to amplify our local presence.
- Sales support: Actively drive new product listings wherever possible to expand our reach.
Who You Are
- Outgoing and social: You genuinely enjoy meeting new people and building communities.
- Trend-savvy: You stay up to date with the latest trends and know what’s "next" in London.
- Entrepreneurial spirit: You are a proactive self-starter who treats the brand like your own business and loves to hunt for new sales opportunities. You are also comfortable in working autonomously and "rolling up your sleeves" at e.g. events.
- Digital native: You are "SoMe savvy" and understand how to create content that resonates with the target group.
- Wellness enthusiast: You have a genuine interest in the health and wellness industry.
Qualifications
- 2+ years of experience in brand activation, field marketing, project management or event management (FMCG and Food & Bev experience is a major plus).
- Track record of securing new sales opportunities and building KOL relationships from scratch.
- Flexible and willing to work a schedule that matches the heartbeat of the city (including occasional evenings and weekends).
- Highly organized, able to independently manage multiple priorities, projects, and timelines.
- Excellent communication skills, with the ability to influence and collaborate effectively across cross-functional teams.