Sales Manager - Northeast
Nick's
Sales & Business Development
United States
Posted on Sep 30, 2025
Location: Remote – Based in the Northeast US – preference to NYC, Philadelphia, or Boston metros
Reports to: Head of Sales – US
Travel: Up to 40%
About Us: At N!CK'S we're not just a company-we're on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple: to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we're creating the future of snacking. Join us and help revolutionize the way people eat!
Position Overview
The Sales Manager - Northeast will be responsible for leading and executing commercial strategy and managing key accounts across the Northeast region of the US, including all Ahold Delhaize banners, C&S, Wakefern, Wegmans, Market Basket, and Big Y. This individual will manage a portfolio of key retailers, distributors, and broker partners to drive profitable growth. They will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive growth targets in a fast-paced environment.
Key Responsibilities
Customer Strategy & Execution
Reports to: Head of Sales – US
Travel: Up to 40%
About Us: At N!CK'S we're not just a company-we're on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple: to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we're creating the future of snacking. Join us and help revolutionize the way people eat!
Position Overview
The Sales Manager - Northeast will be responsible for leading and executing commercial strategy and managing key accounts across the Northeast region of the US, including all Ahold Delhaize banners, C&S, Wakefern, Wegmans, Market Basket, and Big Y. This individual will manage a portfolio of key retailers, distributors, and broker partners to drive profitable growth. They will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive growth targets in a fast-paced environment.
Key Responsibilities
Customer Strategy & Execution
- Build and execute annual plans for key accounts leveraging sales fundamentals – distribution, pricing, shelving, and merchandising principles – as well as trade, shopper marketing, and national marketing activations to drive sustainable, joint value for both NICKS and key retailers.
- Develop and deliver compelling, data-backed customer presentations that influence buyer decisions and enhance partnerships
- Build and nurture relationships with retail partners through frequent in-person meetings and trade events, as well as through consistent proactivity, diligence, responsiveness, and attention to detail
- Seek out strategic business development opportunities, particularly within the northeast region
- Manage all volume forecasting and promotional planning for assigned accounts across all NICK’S categories
- Maximize trade and shopper marketing ROI by evaluating and optimizing the performance of all working and non-working dollars
- Own trade budget management and deduction accuracy in partnership with Finance and Accounts Receivable teams
- Set clear goals and deploy business priorities with regional broker partners
- Partner across broker levels to ensure alignment, accountability, and timely follow-ups on key initiatives
- Track performance against goals and support brokers and distributors in unlocking new points of distribution
- Perform regular in-store visits to evaluate compliance, placement, promotion execution, and merchandising
- Identify and act on opportunities to improve shelf presence, secondary display visibility, and category support
- Partner with brokers and field teams to close voids, optimize facings, and support new item cut-ins
- Work closely with Marketing, Finance, Operations, and Commercial teams to ensure alignment on account needs, forecasts, and field execution
- Provide internal teams with customer insights and market feedback to support product innovation, supply planning, and promotional planning
- Lead with a hands-on, entrepreneurial mindset and a strong sense of ownership
- Bring energy, collaboration, and curiosity to the team and cross-functional partners
- Embody the values of the organization and contribute to building a culture that is performance-driven, resilient, innovative, positive, and team-oriented
- Bachelor’s degree required
- 5+ years of experience in sales roles within a high-growth CPG company, preferably in food or beverage
- Based in the Northeast with strong understanding of retail dynamics in the region
- Demonstrated experience managing sales brokers and distributor relationships
- Proven success managing customer P&Ls, forecasting, and trade spend optimization
- Excellent communication, presentation, and relationship-building skills
- Proficient in Google Workspace (Docs, Sheets, Slides) as well as MS Excel & PowerPoint
- Comprehensive understanding and experience using syndicated data platforms (e.g., IRI, SPINS) to identify insights and influence decision-making
- Ability to thrive in a fast-paced, ambiguous, and entrepreneurial environment
- Willingness to travel up to 40% across the region