Sales Manager - Distribution + Regionals
Nick's
Sales & Business Development, Operations
United States
Posted on Sep 30, 2025
Location: Remote – Near major airport
Reports to: Sr. Sales Manager – National & Natural Channels
Travel: Up to 40%
About Us: At N!CKS, we’re not just a company—we’re on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple: to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we’re creating the future of snacking. Join us and help us revolutionize the way people eat!
Position Overview
The Sales Manager – Distribution + Regionals is responsible for driving profitable growth across our largest national distributors and regional mid-size retailers, with a special focus on the natural channel. You will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive profitability goals as well as growth targets.
This role is ideal for a highly-organized, entrepreneurial, and data-savvy sales leader who understands the nuances of the distributor model and various retail customers, and thrives in a fast-paced environment.
Key Responsibilities
Channel & Regional Account Management
Reports to: Sr. Sales Manager – National & Natural Channels
Travel: Up to 40%
About Us: At N!CKS, we’re not just a company—we’re on a mission to change the world of snacking, by eliminating the gap between indulgent and healthy. We're a fast-growing Consumer Packaged Goods (CPG) company with roots in Sweden, and our goal is simple: to make snacks that are as good for you as they are delicious. With a mix of Swedish ingenuity, cutting-edge food innovation, and a whole lot of optimism, we’re creating the future of snacking. Join us and help us revolutionize the way people eat!
Position Overview
The Sales Manager – Distribution + Regionals is responsible for driving profitable growth across our largest national distributors and regional mid-size retailers, with a special focus on the natural channel. You will own account-level strategy and execution while collaborating cross-functionally to deliver against aggressive profitability goals as well as growth targets.
This role is ideal for a highly-organized, entrepreneurial, and data-savvy sales leader who understands the nuances of the distributor model and various retail customers, and thrives in a fast-paced environment.
Key Responsibilities
Channel & Regional Account Management
- Lead account strategy and execution across distributors, regional retailers, and independent grocers
- Build annual promotional plans, negotiate customer agreements, and ensure promotional execution in order to deliver on key KPIs
- Develop and deliver compelling, data-backed customer presentations that influence buyer decisions and enhance partnerships
- Build and strengthen relationships with distributor and retail partners through trade shows and industry events. Represent NICKS in all key category reviews and annual planning conversations
- Seek out strategic business development opportunities, particularly those that exist within current distribution network
- Conduct HQ and market visits and partner with brokers to improve execution, visibility, and compliance
- Ensure on-shelf availability, proper shelf placement, and in-store support for new items and promotions
- Collaborate on field marketing initiatives, demos, and activation programs where appropriate
- Partner with natural and regional broker teams to manage key accounts
- Manage communication, planning, and performance evaluation of partners
- Oversee execution through key distributors including KeHE, UNFI, and DOT
- Provide feedback to brokers and distributors on expectations, performance, and tools needed for success
- Manage all volume forecasting and promotional planning for assigned accounts across all NICK’S categories
- Maximize trade and shopper marketing ROI by evaluating and optimizing the performance of all working and non-working dollars
- Own trade budget management and deduction accuracy in partnership with Finance and Accounts Receivable teams
- Partner with Marketing, Finance, and Supply Chain to align on execution, timelines, and demand planning
- Share regional and channel-specific insights to inform product innovation, brand messaging, and go-to-market strategy
- Support launches, field campaigns, and natural retailer activations with a hands-on approach
- Bachelor’s degree required
- 3–5+ years of experience in sales roles within the Natural and/or Conventional CPG industry
- Strong understanding of CPG distribution network (KeHE, UNFI, DOT)
- Strong organization, prioritization, communication, analysis, and planning skills
- Comprehensive experience with syndicated data tools (IRI, SPINS)
- Proven ability to execute retail strategy in both Traditional and Specialty channels
- Proficient in Google Workspace, Excel, and PowerPoint
- Ability to travel up to 40%