People Matter

Senior Product Manager, Monetization - Ad Formats



San Francisco, CA, USA
Posted on Saturday, April 13, 2024


Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 315,000 neighborhoods across 11 countries.

Meet Your Future Neighbors

The Monetization Product team is looking for seasoned Product Managers to build ad experiences that deliver value to customers and delight Neighbors. Nextdoor is uniquely positioned where our customers are both our Neighbors and our advertisers. This team's focus is to harness this unique dynamic and create a performant advertising ecosystem.

At the core of the Monetization Product Team’s culture includes:

  • Customer Obsession: We prioritize our users, ensuring our decisions cater to both Neighbors and advertisers for the best platform experience.
  • Execution and Delivery: We value progress over perfection, thriving on releasing products that propel us towards our objectives and enhance the platform continually.
  • Innovative and Autonomous Thinking: Collaboration is key, but we encourage each other to contribute their unique ideas and take ownership of their respective domains.

In this role you will report to the Director, Product Management - Monetization.

The Impact You’ll Make

As the Product Manager for the Ads Format Team, you'll lead a cross-functional team of developers, designers, product marketers, and data scientists. Your primary objective will be to shape the roadmap for advertising formats across the Nextdoor platform. Collaborating closely with the design and customers, you'll gain insights into the requirements of both large-scale advertisers and local businesses, integrating these insights into the roadmap. Through your efforts, you'll champion the growth of businesses of all sizes by optimizing their advertising experiences on Nextdoor.

Your Responsibilities will include:

  • Own the product vision, strategy and roadmap for Nextdoor’s portfolio of ad formats
  • Optimize the ad format performance and refine the advertising experience for Nextdoor’s Neighbors.
  • You will own products from ideation through execution, holding yourself accountable to the key metrics you define for your products and domain.
  • Pioneer the development of Nextdoor's search advertising product.
  • Streamlining customer workflows by implementing unified formats across different ad placements and leveraging automated ad creation tools.
  • Driving overall revenue growth for Nextdoor.

What You’ll Bring To The Team

  • 5+ years of experience in product management with a high level of fluency within the ad tech space. Previous experience with ad formats and deep familiarity working with brands, agencies and large advertisers is a plus.
  • Ability to operate independently and autonomously with strong critical thinking skills.
  • You’ll be scrappy and willing to wear multiple hats to ensure product success, even if this means taking on tasks outside traditional product management roles.
  • E2E owner of the product development life cycle from ideation to launch.
  • Comfortable diving into technical details and building an understanding of engineering details.


Compensation, benefits, perks, and recognition programs at Nextdoor come together to create one overall rewards package.

The starting salary for this role is expected to range from $170,000 to $227,000 on an annualized basis, or potentially greater in the event that your 'level' of proficiency exceeds the level expected for the role. Compensation may also vary by geography.

We also expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date would be within the first 3 months of your start date.

Overall, total compensation will vary depending on your relevant skills, experience, and qualifications. We have you covered! Nextdoor employees can choose between a variety of great health plans. We cover 100% of your personal monthly premium for health, dental, and vision – and provide a OneMedical membership for concierge care.

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people. In accordance with the San Francisco Fair Chance Ordinance, we always consider qualified applicants with arrest and conviction records.

For information about our collection and use of applicants’ personal information, please see Nextdoor's Personnel Privacy Notice, found here.