Marketing Operations Specialist
Marketing & Communications, Operations
Dhaka, Bangladesh
Posted on Jul 30, 2026
We're not here to add to the noise. We're here to cut through it- with AI that actually works for marketers.
From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. AI-Ready. Set. Go.
10,000+ brands including H&M, PayPal, and Zoom already get it. So do Gartner, Forrester, and IDC, who consistently recognize us as leaders in MarTech.
But here's the thing about building great products: it takes great people. Our 1,600+ Optimizers across 12 global offices are curious, collaborative, and refreshingly human. We don't do corporate speak. We do real conversations, big ideas, and genuinely care for the work we make together.
If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place.
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Introduction
The Marketing Operations Specialist role will be the lead owner of the marketing systems and processes that support the global marketing team at Optimizely.
For our systems focus, this position will be responsible for maintaining and improving our Marketo and integrated Marketing tech stack & budget. This includes playing an important role in building and implementing a roadmap for our tech stack, including new technology investments. The ideal candidate will also have a keen eye for data and understand how important it is to successful marketing.
From a process perspective, this person will own all documentation related to our marketing systems and processes. The ideal candidate will also work well with stakeholders to properly implement the right changes (software and process) within our organization.
This is a great opportunity to join a growing and fun Marketing Operations team. You will get to work closely with the Manager of Marketing Operations to build a best-in-class Demand Gen engine. We are looking for a candidate who is excited about jumping in and setting the standards across our Marketing team.
Job Responsibilities
Technology Focus:
- Own the marketing budget & technology stack.
- Manage integrated marketing technologies including webinar platforms (Zoom), Qualified, 6Sense, and LeanData, UserGems, Zoominfo, LeadIQ, Cognism, and Lusha.
- Monitor tech integrations from Marketo to ensure uptime.
- Own account and contact data within our marketing systems and work with cross-functional teams to improve data quality. Responsibilities include setting the standards for Marketo data including cleansing, enrichment, and deduplication.
- Own our lead lifecycle process (MQL rules).
- Report on trends and usage of our integrations to and from Marketo.
- Work with Marketing stakeholders on how to best utilize our integrated technologies.
- Assist in the creation of marketing systems and process roadmap.
Process Focus:
- Develop, implement, and maintain data quality processes, training, and reference materials.
- Partner with cross-functional stakeholders to gather requirements, assess impact, and manage change when implementing new processes or technologies.
- Continuously audit and refine existing processes to identify inefficiencies, reduce manual work, and drive operational improvements.
- Create and maintain process documentation and knowledge-base resources, ensuring teams have a reliable single source of truth for Marketing Operations workflows.
- Define and monitor process-level KPI’s and SLA’s (e.g., lead response time, data quality thresholds) to measure the health and effectiveness of Marketing Operations processes and initiatives.
Knowledge and Experience
- 2+ years in a sales/marketing operational role OR 2+ years as an IT business analyst for Marketing.
- Hands-on experience being an administrator in Marketo.
- Experience building technical documentation and training programs for sales/marketing.
- Manage 3rd party technology vendor relationships.
- CRM experience (Salesforce).
- Ability to learn new technologies quickly.
- Excellent spoken and written communication as well as receptive listening skills.
- Ability to work with deadlines and learn quickly in a fast-paced environment.
- Solid organizational skills including attention to detail and multitasking skills.
- Flexible and focused among competing priorities.
- Analytical experience relating to ad hoc requests, operational improvement, and business intelligence tools.
Education
Bachelor's degree or equivalent experience
Competencies
Communicating Effectively
Coordinating Project Activities
Driving Continuous Improvement
Prioritizing and Organizing Work
Supporting Organizational Goals
Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.
As part of our commitment to you, here are other benefits and perks you can expect:
- Best-in-class compensation plans
- Two annual festival bonuses
- Recognition and rewards programs
- Vacations days
- Annual Work/Service Anniversary Leave
- Parental leave (both maternity and paternity)
- Health insurance
- Reproductive benefits for both parents
- Volunteering opportunities to make a difference
- Chance to work alongside our incredible global team
- Free communal transport facilities inside Dhaka to and from the office
- Free catered lunch every day
At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.