People Matter

Demand Generation Marketing Manager



Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Tuesday, March 19, 2024

Our Company

NetSpring’s next-generation product & customer analytics solution brings the analytical power of Business Intelligence (BI) to self-service product analytics, working directly off the data warehouse. Our technological innovations are disrupting the decades-old digital product analytics space. We’re ready to let the world know and that’s where you come in.

Our Team

We are a team of seasoned software professionals who have built multi-billion dollar companies from scratch. The founders were part of the founding team at ThoughtSpot, a revolutionary new BI company. We have deep expertise in enterprise software, large-scale distributed systems, data processing, data visualization, and analytics. NetSpring is funded by top-tier Silicon Valley venture capital firms – Khosla Ventures and Dell Technologies Capital.

What Our Team Needs

We are looking for a high-impact growth marketer with demand generation focus, to join our marketing team. The growth marketer understands B2B SaaS and how to drive pipeline in a product-led sales (PLS) motion.

The right person for this role will be able to identify and adapt successful growth marketing techniques from other market leaders, while immersing themselves in our exciting and fast-paced startup environment. You are highly creative, and deliver high quality output and results — with above average attention to detail.

What You Will Do

  • Own the day to day creation and execution of email, social, content, and web marketing while also directly managing vendors/agencies to augment in-house capabilities
  • Work hand-in-hand with Sales to prospect and build lists based on our Ideal Customer Profile, and then enable Sales around your marketing campaigns
  • Work closely with Product to understand the self-service customer journey and optimize digital and inbound marketing tactics
  • Diligently track campaign performance and make recommendations on how to better drive MQLs and SQLs
  • Identify opportunities for participation in industry events and engagement with partners for building awareness and generating leads

Skills You Possess

  • Bachelor’s degree in Business (preferably marketing, economics, or related field)
  • 5+ years of marketing experience in Growth Marketing (familiarity with target personas of digital or product analytics such as Mixpanel, Amplitude, or Heap strongly preferred)
  • Direct experience with our MarTech stack, which currently includes: HubSpot, Salesloft, Zoominfo, LinkedIn Sales Navigator, WordPress, and Google Analytics
  • Working knowledge of web analytics, SEO/SEM keyword management and social listening tools
  • Strong written and verbal communication skills
  • Can handle ambiguous and chaotic times with composure while staying organized and on task